Author: Fenix

27 Jun 2022

New Instagram features affecting digital marketing

It feels like every day that Instagram announces a new feature that they are introducing or testing. Some of these changes do not have to have an influence on your marketing strategy as they do not change the way users engage and interact on the platforms. There are certain changes, however, that cause users to […]

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25 Apr 2022

Reasons to consider TikTok for your business

TikTok has taken the world by storm! Launched in 2016, it has subsequently become one of the largest social media platforms worldwide, with other social media platforms such as Instagram and YouTube implementing similar video content strategies on their platforms. It has also become an important marketing tool for businesses, enabling them to reach their […]

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17 Mar 2022
laptop and smartphone on a desk next to social media icons

4 Reasons Why Your Business Needs an SEO Strategy

Search Engine Optimisation (SEO) is one of the most talked-about digital marketing elements as it helps a business website rank higher on search engine results pages. Google is South Africa’s most widely used search engine, and the higher your website’s ranking on Google, the more organic traffic is driven to your site. This is important […]

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01 Feb 2022
pc screen on a desk with a plant and calculator next to it

What is the Digital Marketing Mix?

For the last 50 years the ‘4Ps’ of marketing – product, price, place, and promotion – have been the pillars of any successful marketing campaign for a very good reason. By focusing on these four critical elements when marketing to consumers, companies are able to effectively sell their products to consumers. The advent of social […]

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22 Nov 2021
2022 on wood with a block and christmas lights near it

6 Important Social Media Trends For 2022

As the tumultuous year that is 2021 ends, we start preparing for 2022 by looking at social media trends for the upcoming year. While many are keen to see the start of a new year and the potential return to normal, the COVID-19 pandemic and subsequent lockdowns have significantly impacted online behaviours while generating new […]

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02 Nov 2021
hands holding an ipad with google open on the screen

Use Google to drive sales and grow brand awareness

It’s no surprise that Google is the biggest search network globally, where people search everything from new places to visit, products to buy, and services to use. Many consumers use Google at some point along their research and purchase journey, making Google a key platform for businesses to consider in their advertising mix. Paired with […]

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01 Oct 2021
laptop with digital and arrows on it next to a cellphone

Steps to consider when developing your digital strategy

The majority of people today consume content digitally, be it reading news, researching new companies, or scrolling through social media. For businesses to reach consumers today, they need to relook their digital landscape and have a solid online presence to build their credibility and highlight their products and service offering. However, getting started on your […]

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27 Aug 2021
man holding an ipad that says digital marketing with a laptop and coffee in the background

Misconceptions around digital marketing

Digital marketing is the latest buzz word in the world of marketing and sales. It is perceived as a silver bullet that will have an instant and significant impact on sales within a matter of days, or even hours. Unfortunately, this is not the case. As with any type of marketing, digital marketing is focused […]

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02 Jul 2021
women sitting on the floor working on her laptop with books next to her

Consumer purchasing behaviour has changed – how should Marketers adapt.

Traditionally marketers have had their strategy and marketing plan mapped out months in advance based on seasonality and buying behaviours of their target market. The COVID-19 pandemic has irrevocably changed this by having a direct impact on consumers buying habits and behaviours when it comes to point of purchase and decision making. Consumers have had […]

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