Category: Uncategorized

02 Jul 2021
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Consumer purchasing behaviour has changed – how should Marketers adapt.

Traditionally marketers have had their strategy and marketing plan mapped out months in advance based on seasonality and buying behaviours of their target market. The COVID-19 pandemic has irrevocably changed this by having a direct impact on consumers buying habits and behaviours when it comes to point of purchase and decision making. Consumers have had […]

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01 Jun 2021
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Reasons to use Google Ads to drive website traffic

Competition for website traffic is growing at an exponential rate, with roughly 547 000 new websites created on a daily basis world-wide. As more and more businesses turn to digital marketing and taking their business online, these numbers will continue to rise, fuelling competition. It is now more important than ever to ensure that your website […]

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28 Apr 2021
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How to leverage shopper tags to improve your e-commerce strategy

Online shopping has increased significantly during the COVID-19 pandemic, accelerating years’ worth of growth into a few months. In South Africa, the average e-commerce transaction increased 30% in the first half of 2020 and it is estimated that e-commerce will be worth R225 billion by 2025. It is vital for any business to take advantage […]

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10 Mar 2021
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Social Media Best Practices: A Cheat Sheet for Businesses

Being active on social media is essential. But, understanding is just as essential as activity. That’s where social media best practices come in. Navigating the respective social media platforms correctly will yield better results and, ultimately, greater ROI. Here, we give you the rundown of what works for which platform.   READ MORE: Five Reasons […]

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16 Feb 2021
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Five Reasons Why You Should Partner with an Agency

In these uncertain times, many businesses are choosing to handle their digital marketing and social media in-house. While this does save costs, you may be losing out on key opportunities online. With professional help, you can stay top-of-mind, reach new audiences, and grow your business digitally. Here are five reasons why you should partner with […]

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22 Dec 2020
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2020 Digital Marketing Recap: What You Need to Know

A 2020 report showed that there are 4.5 billion internet users and 3.8 billion people on social media worldwide. Do you know how to reach them? And has your digital marketing strategy considered user behaviour? How can global statistics help you refine your strategy? Our 2020 Digital Marketing Recap will give you a rundown of […]

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10 Dec 2020
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Marketing Trends to Look Out For in 2021

This year saw a massive shift to digital and by all accounts, this will continue into next year. Our 2021 marketing trends forecast considers the potential of co-marketing, heightened digital interaction, the importance of video in your content, virtual experiential marketing and marketing in Africa. Here’s what you can expect to see. READ MORE: PR […]

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27 Oct 2020
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PR and Digital Marketing: A Hybrid Approach

PR is one of the strongest supporting functions to Digital Marketing. The shift from traditional advertising modes – like print media and TV – to digital platforms has changed the landscape to be more collaborative. So if you’re looking at (re)launching your brand, introducing a new product, or repositioning yourself in the market, you should […]

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