CONTEXTUAL ADVERTISING FOR YOUR BRAND
Start targeting your audience, at the right time and place, with the right content.
LOADSHEDDING SHOULDN’T MEAN LIGHTS OUT FOR TARGETED ADS. HERE’S WHY.
There’s something very depressing about the light from your phone illuminating your face as Loadshedding finds its next suburban victim. What’s more depressing is all the eyes that will no longer see your TV ads. Your expensive ads. In your expensive primetime media placements.
No light. No impressions. Literally powerless.
LIKE MOTHS TO A FLAME
Mobile devices are now the primary source of content consumption when the lights go out. If it has a battery and a screen, it has our undivided attention. The higher the stage, the more we search online. Most of us switch over to mobile data or downloaded content if we are wise enough to prepare.
How It Works
Giving CPR to your CTR
Brands can now run targeted advertising across mobile devices through static, video and audio online platforms, across various suburbs during Loadshedding! Yes finally! It’s what all marketers have been dreaming of. An API that integrates with the Loadshedding schedule. Eliminate wastage and get accurate returns in your spend by shifting from traditional to targeted locations during loadshedding. With all the hype around contextual advertising – we thought to mention that other contextual triggers also include:
- UV rays
- Pollen count
Where can I
- Display Platforms
- Video Platforms
- Social Platforms
- Out-of-Home Displays
- Audio Platforms reminders
- Native Placements
Benefits of Programmatic Advertising:
- Eliminate Wastage
- Improved ROI
- New Touchpoints
- Contextualised Messaging
- Increase Engagement
- Refine Targeting
- Measurement & Attribution
Increase Engagement Via Mobile:
- Impressions Served When Triggered
- Across Premium Publishers Web or App
- Performance Video Via Guaranteed Views
- Across All Digital Media Touchpoints
- Measure Views, CTR and Footfall
IGNITE YOUR MARKETING
We are a passionate team with business savvy and market intelligence. We believe in building your brand and growing your business through results-driven marketing that drives interest, engagement and leads.