LOCATION BASED
MARKETING
CONSUMERS ARE NOT JUST OFFLINE, OR ONLINE – THEY ARE BOTH
Start targeting your audience, at the right time and place, with the right content.
LOCATION BASED MARKETING AND HYPER-GEO LOCATION TECHNOLOGY ALLOWS BRANDS TO TARGET THEIR AUDIENCE BASED ON LOCATION.
By pairing digital ads with consumers location, brands can create more relevant and engaging online ads, tailored to the user’s offline behaviour. This approach not only enhances the effectiveness of digital ad campaigns but also maximizes ROI by reaching costumers at the right time and place on mobile as well as digital OOH.
How It Works
1. Mapping Locations/POI: We plot our client’s locations or POI’s.
2. Target Market: We target based on customers demographics, interests and browsing behaviour
3. Custom Audiences: Leveraging this data, we capture custom audiences tailored to your brand.
4. Ad Placement and Engagement: We run targeted ads and collect unique engagement strategies to captivate your audience effectively.
5. Reporting on KPI’s: Our comprehensive reports detail digital mobile engagements and footfall, providing actionable insights for driving traffic back to physical or online stores.
CONTEXTUAL TRIGGERS
Contextual triggers allow brands to tap into real-time data relevant to their audience, providing a way to connect with consumers in the right place and time. Now you can refine your messaging and connect with consumers in a more meaningful way on mobile and digital OOH.
• Time Of Day (think fast food chain!)
• UV Rays (for those Summer brands)
• Pollen Count (Atishoo – think allergies)
• Loadshedding Schedule (when people are glued to their device)
Where can I
advertise:
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- Display Platforms
- Video Platforms
- Social Platforms
- Out-of-Home Displays
- Audio Platforms reminders
- Native Placements
Benefits of Programmatic Advertising:
-
- Eliminate Wastage
- Improved ROI
- New Touchpoints
- Contextualised Messaging
- Increase Engagement
- Refine Targeting
- Measurement & Attribution
Increase Engagement Via Mobile:
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- Impressions Served When Triggered
- Across Premium Publishers Web or App
- Performance Video Via Guaranteed Views
- Across All Digital Media Touchpoints
- Measure Views, CTR and Footfall
IGNITE YOUR MARKETING
About Us
We are a passionate team with business savvy and market intelligence. We believe in building your brand and growing your business through results-driven marketing that drives interest, engagement and leads.
