SOCIAL
MEDIA AGENCY
SOCIAL MEDIA AGENCY
Get noticed by using social media!
Social media creates trust and credibility for your brand.
Social media is one of the most powerful tools for digital marketers and businesses alike, making it easy for a business to communicate its brand offering, drive sales, and obtain a competitive edge. Social media is key to the continued success of your business. Having an effective social media marketing strategy helps grow your brand following, drives traffic to your website, remarkets to customers all while building your audience.
WHY USE SOCIAL MEDIA? Social media enables you to build strong, long-lasting relationships with current and future customers. Used correctly, it garners trust and builds credibility for a brand. So why isn’t your brand on social media yet?
Billions of people globally are active on social media, constantly scrolling through various social media platforms with many consumers stating they will increase spending with a brand they follow on social media. Use a social media marketing agency to be top of mind with these engaged users to support product launches and drive online sales. As a social media agency in South Africa we can ensure your business remains top of mind!
Over 25.4 million South Africans are on Facebook! As one of the most targeted forms of online advertising, it is an extremely powerful tool that can help your business grow significantly. Increase your business’s brand awareness and drive sales, using all targeting benefits that Facebook has to offer to advertise your products and services to your intended target market.
Are you on Instagram? Your target audience definitely is! Over 6 million South Africans are on Instagram, and recent studies have shown that Instagram has a significant influence over the purchase behaviour of users and can impact what they buy and who they buy from. From the initial discovery of your brand to purchasing your products, Instagram is key to driving online sales.
Are you on Instagram? Your target audience definitely is! Over 6 million South Africans are on Instagram, and rRecent studies have shown that Instagram has a significant influence over the purchase behaviour of users and can impact what they buy and who they buy from. From the initial discovery of your brand to purchasing your products, Instagram is key to driving online sales.
Struggling with your B2B marketing? Turn to LinkedIn! LinkedIn is the number one platform for B2B engagement and to expand your business network. Widely used by professionals across the globe, LinkedIn is acknowledged as a credible source of information and builds your business credibility. It is important to be seen as thought leader on LinkedIn to enhance your credibility and build connections.
Communicate with your fans and customers quickly and effectively on Twitter! Over the last few years, Twitter has become one of the social media platforms that businesses use to communicate directly with their followers. Use Twitter to grow your following, promote your products and services, and build a community around your brand!
Communicate with your fans and customers quickly and effectively on Twitter! Over the last few years, Twitter has become one of the social media platforms that businesses use to communicate directly with their followers. Use Twitter to grow your following, promote your products and services, and build a community around your brand!
TikTok
As an interest and content-based platform, the TikTok algorithm works to push content based on your target markets’ interests. This results in non-limited video views as your brand is not limited to people who follow your page. The most appealing part of TikTok is that it is designed for sound on so there is very little second screen disruption. Inspiring creativity and bringing joy to the users, TikTok broadcasts content as it is positioned as an entertainment platform.
Why Use Us?
We are performance-driven and put your business objectives front of mind when strategising, running, and implementing your social media strategy.
We are a social media agency in South Africa and Australia that offers holistic digital marketing services and provide monthly reports to track the progress of the campaign. Our internal team has thorough experience in sales and marketing to help optimise your business, marketing, and advertising strategies, enhancing your overall online presence and performance.
Running an effective social media campaign relies on consistent storytelling paired with engaging visuals to help you build closer relationships with customers. Feeling overwhelmed? Chat to us today about a comprehensive social media strategy.
Our Social Media Services
Paid Ad Campaigns
- Advanced targeting
- Ad set-up and budget management
- Conversion tracking and analytics
- Various ad groups testing
- Optimisation of campaigns
Content Strategy
- Product, price, place, promotion
- Matching target market to creative
- Monthly content creation
- Schedule optimisation
- Hashtag strategy
Content Creation
- Design and copy
- Content design based on brand CI
- Image and video sourcing
- Copywriting to engage consumers
- Content and ad design
Campaign Management
- Ad account set up
- Scheduling campaigns
- Performance monitoring
- Track and optimise ad campaigns
- Monitor page and campaign performance
Audience Targeting
- Creating targeted audiences based on criteria
- Targeting lookalike audiences using customised audience
- Setting up Facebook Pixels
- Domain verification
- Remarketing and conversion strategies
Reporting
- Detailed monthly reports
- Lead conversion and tracking
- Measuring and tracking of advertising ROI
- Insight to page and campaign performance
- Professional insight into results
FAQ
Paid ad campaigns are targeted by age, demographic, interests, and target market behaviours. The targeting capabilities vary across platforms where goals are set for each marketing objective. For some platforms it is simply boosting posts, running a lead generation advert, or website conversion campaign to drive online sales. The platform used, target audience, and the desired result will dictate the paid ad goal, and even the budget put behind each campaign.
Ad hoc posting and generic advertising will not help you build a following and community on social media. You need consistent, regular posting without inundating your followers with posts. In terms of advertising, you need to have focused, targeted adverts that reach your target audience anywhere along their purchasing journey. Users prefer well-thought-out content over irregular posts.
Content is king on social media! Most social media platforms rely on imagery that is visually appealing and copy that is short and engaging. Ensuring you know what suits each platform best can help you attract new followers and build a consistent following.
Your social media campaign needs to be monitored and optimised regularly to ensure it is running correctly. Campaign management is the planning, execution, tracking, and analysis of a marketing initiative. Understanding the reach and frequency and CPMs are useful insights into how the campaign is running, and the performance thereof.
Remarketing ensures your brand stays relevant and top of mind. With the right tools, the traffic from your website can be used to create audiences on social media platforms. You can then target the users or similar users with adverts on social media to remain top of mind and continue to build relationships with users.
Understanding how your campaigns have performed is crucial to the continued success on social media. Knowing which posts attracted the most likes, comments, and shares can help you tailor your content to drive organic growth. Understanding which adverts users resonate with empowers you to create ad campaigns that will continue to drive interest in your business.
IGNITE YOUR MARKETING
About Us
We are a passionate team with business savvy and market intelligence. We believe in building your brand and growing your business through results-driven marketing that drives interest, engagement and leads.
