READ MORE: 2020 Digital Marketing Recap: What You Need to Know

Stay ahead of your competitors

One of the main benefits of partnering with an agency is a comprehensive strategy. A strategy ensures that you’re consistent in your messaging, reaching your ideal audience, and staying on top of trends within your industry. Staying on-trend positions you as an industry expert who is relevant in the market.

Access to a dedicated team

When you work with an agency, you have access to a team of creatives, strategists, developers, and account managers. This means that fresh ideas and a unique perspective are guaranteed. Your brand will benefit from the intersection of this team’s diverse skillset. No matter your requirements, a full-service agency will be able to rise to meet your needs, fuss-free.

External perspective on your brand

Are you feeling like there’s something you’re just missing when it comes to communicating with your audience? An agency can take a bird’s-eye view on your brand and consult on best practices. It’s easy to get stuck in a rut, but with an agency, you’ll get a helpful external perspective on how your online presence can be bettered.

Better value

You can have many cross-trained professionals working on your brand’s growth. This, more often than not, works out more cost-effectively than hiring someone to handle digital in-house. When you pay an agency’s retainer, you get access to a wealth of knowledge and experience on-demand. At Fenix, we pride ourselves on delivering exceptional value and meaningful business insights.

Achieve business growth

You can grow your business by leveraging an agency’s vast experience. An agency channels all their industry know-how, network, and skill to boost your brand. We prioritise ROI, and our strategies are results-driven at Fenix Marketing. We work with you to outline your goals and then set to work achieving them through insightful strategy and content creation.

READ MORE: Marketing Trends to Look Out For in 2021

The post Five Reasons Why You Should Partner with an Agency first appeared on Fenix Marketing.

The post Five Reasons Why You Should Partner with an Agency appeared first on Fenix Marketing.

READ MORE: PR and Digital Marketing: A Hybrid Approach

Website Conversion Strategy Know-How

E-commerce is one of the few industries that is experiencing massive growth during these times. The increase in online usage has brought your website to the forefront and become the centre of your business.

Your website is a place to engage with shoppers instead of a physical location. It’s place to showcase your products and services and brand essence. And a place to attract buyers and convert to sales. But how does a website conversion strategy work?

Many businesses may already have had digital platforms in place, but what is most important is how are businesses leveraging online advertising. It’s essential to ensure they are doing it properly with the overriding strategy to drive traffic to website and convert.

Here’s a checklist to make sure you are doing this effectively. Ask yourself the following:

Is your website optimised?

A website is like a vehicle that needs continuous service and care. Organic ranking can be increased through effective on-page SEO. Additionally, contact forms are great for lead tracking if someone fills in their contact details.

Mobile accounts make up more than half of website views… So making sure that it is fully responsive on all devices will also contribute to its Google ranking.

Has your website been Indexed with Google?

Once your website has been developed it is important to tell Google where to find it and that it exists. The internet is a vast storehouse of information, so you need to make sure your site is discoverable. You can achieve this through proper indexing on Google. This is essential to your website conversion strategy.

Do you have a PIXEL set up on your website?

If you’ve considered doing Facebook paid advertising campaigns then you need to ensure that your website and social platforms are integrated. A Facebook pixel is a tracking code that gets installed on your website so that you can track user activity on your website.

This is beneficial in reporting back on how many people “clicked” on your ads. It will also show you how many website views were received. The reporting can be taken further by seeing how many leads or sales were generated to measure your ROI.

Does your website offer a seamless user experience?

You have done all the ground work but are not seeing the results once someone has landed on your site. Your website needs to be captivating with most of the important information on the home page. The first impression that is received will determine if someone browses your site to view the other content pages.

Stand-out call to actions and contact forms allow the user to get in touch and you to track conversions. The same goes if you have a seamless online shopping experience to improve the selection, to checkout to purchase process.

76% of smartphone users are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly according to Google. By ensuring ease of navigation and onsite customer journey you can make the online shopping experience seamless.

Have you got your remarketing in place?

Remarketing is an effective retention strategy for someone who has abandoned cart or for someone who has left your website. Stay top of mind during the consumers decision making process and purchase cycle through effective online remarketing to drive traffic back to site and close the sales funnel.

Businesses are making use of conversion strategies to make sure their online businesses are found, driving customers to website, tracking their online usage behaviour and remarketing to people to convert to sales. No matter your website conversion strategy,  make sure you analyse and understand the data. You should also give it time to come into full effect and keep optimising the campaign along the way.

We work with many clients in their digital transformation process. If you would like to get in touch to see how Fenix Marketing can help you, contact us now.

The post YOUR WEBSITE CONVERSION STRATEGY first appeared on Fenix Marketing.

The post YOUR WEBSITE CONVERSION STRATEGY appeared first on Fenix Marketing.

READ MORE: Why Businesses Should Leverage Social Media for Sustained Growth

Covid-19 and Online Usage Surges

Online Marketing is being consumed at a rapid pace and social media is on the increase. Social Media platforms have seen a massive increase in traffic globally. This comes as no surprise with everyone being encouraged to distance themselves and work from home which is quite a drastic change to the traditional ‘way of working’.

People have flocked to online and social media as their newsworthy platform and are consuming content via groups, videos and tutorials at a rapid rate.

So, what should business owners, marketers and managers be doing to plan the most productive and effective route for future business growth? There is a short-term strategy, and a long-term strategy.

Short-term Strategy

The short-term strategy, to give you the most impactful and immediate results will undoubtedly be seen through effective Facebook Advertising. Facebook has seen up to 70% more time spent on its apps recently, at the same time companies are reducing their ad spend which is creating unused inventory resulting in better success rates through effective advertising and increased ROI.

This is a great opportunity for Medium to Small businesses as there is less competition from the bigger brands and more support from local communities.

Long-term Strategy

A longer-term strategy would be to look at the various building blocks of digital marketing and work through them as a check list for your business. Not all businesses need to be on every online platform, so choose wisely and invest time and resources in getting the platforms right that will work for you.

Once you have selected from the list, you will have a better idea on how to use these platforms to market your business, sell products and advertise your services.

• Website
• eCommerce
• Social Media
• Web Design
• Facebook Ads
• Lead Generation
• Brand Messaging
• Instagram Shopping Tags
• Google AdWords
• Dynamic Remarketing
• Content Creation
• Email Marketing
• SEO

And the list goes on… These are all important tools that will improve the growth of your brand. They will also ensure future growth for your business. But without implementation, conversion strategy and monthly optimisation, all your efforts will be fruitless.

Businesses are scrambling to make sense during this time, so it becomes hard to rationalise why they should still invest in marketing. If lockdown has shown us anything it is that now is the time to relook at your marketing strategy, and what portion of that should be invested into digital marketing to remain top of mind and ensure business growth.

READ MORE: The evolving media mix and changing consumer landscape – A marketer’s take

The post Online Usage Surges, how should you respond? first appeared on Fenix Marketing.

The post Online Usage Surges, how should you respond? appeared first on Fenix Marketing.

READ MORE: Why Businesses Should Leverage Social Media for Sustained Growth

Marketing will need to be re-looked as the consumer behaviour has changed. Digital Marketing is being consumed at a rapid pace and social media is on the increase. Communities are standing together, and so targeted marketing is key.

How to Manage a Marketing Budget

Have you considered Digital Marketing as an option to curb the effects of decreased sales? Secondly, do you have a marketing budget? And if not, why not?

Without a marketing budget, expenses could add up detrimentally as nothing is being measured and controlled. Now more than ever you need to be watching expenses… You should also be avoiding unnecessary spending for your business while still ensuring growth.

Developing a marketing budget is one of the best things you can do for your business, and yet business owners are unsure of how much to spend. Your marketing budget should be between 5% – 10% of your revenue or forecasted sales for the year. So, it goes to say that if your predicted sales are showing a decline then the first place to cut spend is on the advertising budget.

It has been documented that brands who increase, or at least maintain, advertising during a recession, or in this case COVID-19 outbreak, while competitors are cutting back, will improve market share and get a great return on investment at lower cost than during good economic times.

Cutting Back

If you have to cut back on your marketing budget, try to maintain your reach and frequency through targeted digital advertising, which is more cost effective and measurable. If you are serious about growing your business, you have to set yourself a marketing budget. This will help you remain top of consumers’ minds during a recession to build loyalty and trust amongst your followers.

Ultimately the current situation is unavoidable, as is the effect it will have on you, your business and your target market. However, not cutting back entirely will produce far better results in the long run and leave you in good stead with consumers and business partners alike.

READ MORE: Online Usage Surges, how should you respond?

The post Advertising during COVID-19 and the importance of a Marketing budget first appeared on Fenix Marketing.

The post Advertising during COVID-19 and the importance of a Marketing budget appeared first on Fenix Marketing.