YOUR WEBSITE CONVERSION STRATEGY
When the implications of the Covid-19 pandemic first became clear, businesses scrambled. Now that we have a clearer picture of the ‘new normal’, it’s business as usual. During this time of lockdown most businesses had to pivot their core offerings, restructuring their operations and how they go to market. Whether Big or Small, many are looking to bring their business online. Here’s what you need to know.
READ MORE: PR and Digital Marketing: A Hybrid Approach
Website Conversion Strategy Know-How
E-commerce is one of the few industries that is experiencing massive growth during these times. The increase in online usage has brought your website to the forefront and become the centre of your business.
Your website is a place to engage with shoppers instead of a physical location. It’s place to showcase your products and services and brand essence. And a place to attract buyers and convert to sales. But how does a website conversion strategy work?
Many businesses may already have had digital platforms in place, but what is most important is how are businesses leveraging online advertising. It’s essential to ensure they are doing it properly with the overriding strategy to drive traffic to website and convert.
Here’s a checklist to make sure you are doing this effectively. Ask yourself the following:
Is your website optimised?
A website is like a vehicle that needs continuous service and care. Organic ranking can be increased through effective on-page SEO. Additionally, contact forms are great for lead tracking if someone fills in their contact details.
Mobile accounts make up more than half of website views… So making sure that it is fully responsive on all devices will also contribute to its Google ranking.
Has your website been Indexed with Google?
Once your website has been developed it is important to tell Google where to find it and that it exists. The internet is a vast storehouse of information, so you need to make sure your site is discoverable. You can achieve this through proper indexing on Google. This is essential to your website conversion strategy.
Do you have a PIXEL set up on your website?
If you’ve considered doing Facebook paid advertising campaigns then you need to ensure that your website and social platforms are integrated. A Facebook pixel is a tracking code that gets installed on your website so that you can track user activity on your website.
This is beneficial in reporting back on how many people “clicked” on your ads. It will also show you how many website views were received. The reporting can be taken further by seeing how many leads or sales were generated to measure your ROI.
Does your website offer a seamless user experience?
You have done all the ground work but are not seeing the results once someone has landed on your site. Your website needs to be captivating with most of the important information on the home page. The first impression that is received will determine if someone browses your site to view the other content pages.
Stand-out call to actions and contact forms allow the user to get in touch and you to track conversions. The same goes if you have a seamless online shopping experience to improve the selection, to checkout to purchase process.
76% of smartphone users are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly according to Google. By ensuring ease of navigation and onsite customer journey you can make the online shopping experience seamless.
Have you got your remarketing in place?
Remarketing is an effective retention strategy for someone who has abandoned cart or for someone who has left your website. Stay top of mind during the consumers decision making process and purchase cycle through effective online remarketing to drive traffic back to site and close the sales funnel.
Businesses are making use of conversion strategies to make sure their online businesses are found, driving customers to website, tracking their online usage behaviour and remarketing to people to convert to sales. No matter your website conversion strategy, make sure you analyse and understand the data. You should also give it time to come into full effect and keep optimising the campaign along the way.
We work with many clients in their digital transformation process. If you would like to get in touch to see how Fenix Marketing can help you, contact us now.