A few years ago, creating great marketing was the hard part. Today, creating it is easy. Getting people to care is where the real work begins. We’ve never had more tools, more platforms or more ways to reach customers. In a matter of minutes, AI can help you generate content, write a blog, build a […]
TikTok has taken the world by storm! Launched in 2016, it has subsequently become one of the largest social media platforms worldwide, with other social media platforms such as Instagram and YouTube implementing similar video content strategies on their platforms. It has also become an important marketing tool for businesses, enabling them to reach their […]
Search Engine Optimisation (SEO) is one of the most talked-about digital marketing elements as it helps a business website rank higher on search engine results pages. Google is South Africa’s most widely used search engine, and the higher your website’s ranking on Google, the more organic traffic is driven to your site. This is important […]
For the last 50 years the ‘4Ps’ of marketing – product, price, place, and promotion – have been the pillars of any successful marketing campaign for a very good reason. By focusing on these four critical elements when marketing to consumers, companies are able to effectively sell their products to consumers. The advent of social […]
As the tumultuous year that is 2021 ends, we start preparing for 2022 by looking at social media trends for the upcoming year. While many are keen to see the start of a new year and the potential return to normal, the COVID-19 pandemic and subsequent lockdowns have significantly impacted online behaviours while generating new […]
Digital marketing is the latest buzz word in the world of marketing and sales. It is perceived as a silver bullet that will have an instant and significant impact on sales within a matter of days, or even hours. Unfortunately, this is not the case. As with any type of marketing, digital marketing is focused […]
Achieving brand loyalty used to be simple in principle – deliver on quality and value, communicate with customers regularly, be consistent, and become known in the market. While many of these still hold true today, the pandemic has brought about a change in the way consumers interact with brands as well as what they expect […]
Traditionally marketers have had their strategy and marketing plan mapped out months in advance based on seasonality and buying behaviours of their target market. The COVID-19 pandemic has irrevocably changed this by having a direct impact on consumers buying habits and behaviours when it comes to point of purchase and decision making. Consumers have had […]
Competition for website traffic is growing at an exponential rate, with roughly 547 000 new websites created on a daily basis world-wide. As more and more businesses turn to digital marketing and taking their business online, these numbers will continue to rise, fuelling competition. It is now more important than ever to ensure that your website […]
Online shopping has increased significantly during the COVID-19 pandemic, accelerating years’ worth of growth into a few months. In South Africa, the average e-commerce transaction increased 30% in the first half of 2020 and it is estimated that e-commerce will be worth R225 billion by 2025. It is vital for any business to take advantage […]