Tag: social media

10 Mar 2021
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Social Media Best Practices: A Cheat Sheet for Businesses

Being active on social media is essential. But, understanding is just as essential as activity. That’s where social media best practices come in. Navigating the respective social media platforms correctly will yield better results and, ultimately, greater ROI. Here, we give you the rundown of what works for which platform.   READ MORE: Five Reasons […]

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16 Feb 2021
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Five Reasons Why You Should Partner with an Agency

In these uncertain times, many businesses are choosing to handle their digital marketing and social media in-house. While this does save costs, you may be losing out on key opportunities online. With professional help, you can stay top-of-mind, reach new audiences, and grow your business digitally. Here are five reasons why you should partner with […]

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22 Dec 2020
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2020 Digital Marketing Recap: What You Need to Know

A 2020 report showed that there are 4.5 billion internet users and 3.8 billion people on social media worldwide. Do you know how to reach them? And has your digital marketing strategy considered user behaviour? How can global statistics help you refine your strategy? Our 2020 Digital Marketing Recap will give you a rundown of […]

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10 Dec 2020
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Marketing Trends to Look Out For in 2021

This year saw a massive shift to digital and by all accounts, this will continue into next year. Our 2021 marketing trends forecast considers the potential of co-marketing, heightened digital interaction, the importance of video in your content, virtual experiential marketing and marketing in Africa. Here’s what you can expect to see. READ MORE: PR […]

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27 Nov 2020
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Ditch Jargon and Use Effective Copywriting to Articulate your Technical Offering

Are you experiencing a disconnect between your solutions offering and your market? Far too often companies who specialise in technical products or services get trapped in complicated jargon. They also find it tough to articulate the distinctive message that makes their brand appeal to its market. Effective copywriting can be difficult to get right, but […]

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25 Sep 2020
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The Fundamentals of Brand Repositioning

Brand repositioning is sometimes an essential step in keeping up with consumer wants, needs, and ever-changing buying patterns. Moreover, many enterprises have had to pivot their offering in the wake of the coronavirus pandemic as a means to stay afloat. These brands will need repositioning in order to keep their messaging consistent with their new […]

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31 Aug 2020
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Why Businesses Should Leverage Social Media for Sustained Growth

Social media is one of the most powerful tools for digital marketers and businesses alike. Through effective use of social media, businesses can easily communicate their brand offering, signify their relevance in the market, drive sales, and obtain a competitive edge over similar enterprises. Effective marketing is critical for sustained growth and the future of […]

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23 Mar 2020
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Advertising during COVID-19 and the importance of a Marketing budget

The effects of the Covid-19 outbreak are weakening both consumer confidence and spending. It’s hard to stay calm during this time and you may be looking to save… But as business owners, this is not the time to cut the costs of advertising completely. So how do you safe guard your business from Covid-19? Here […]

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26 Feb 2016
a grayscale woman holding a sticky note with a hashtag on it

A Quick Guide To Hashtags

If you are new to the social media world, then hashtags may seem difficult or strange to understand. The Hashtag is a word or symbol with a # in front of it. Created in 2007 by the Twitter community to group conversations around the same topic. The hashtag has since evolved, touching every social media […]

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