FENIX Marketing and Mindpool Productions were announced as NEWCOMER OF THE YEAR at the recent Assegai Awards, in addition to scooping two gold awards in the Social Media Campaign and Branded Content categories. As first-time entrants to the awards, these Joburg-based small players are proving they punch far above their weight. Michael Chisnall, CEO and […]
There’s something very depressing about the light from your phone illuminating your face as Loadshedding finds its next suburban victim. What’s more depressing is all the eyes that will no longer see your TV ads. Your expensive ads. In your expensive primetime media placements. No light. No impressions. Literally powerless. Like moths to a flame […]
Launching a new brand campaign is no easy feat. Turning to digital marketing and online platforms can provide you with a significant amount of reach and awareness. Choosing to launch your brand campaign online has several benefits and offers a high return on investment. However, like launching a campaign through traditional channels, you need to […]
It feels like every day that Instagram announces a new feature that they are introducing or testing. Some of these changes do not have to have an influence on your marketing strategy as they do not change the way users engage and interact on the platforms. There are certain changes, however, that cause users to […]
It’s no surprise that Google is the biggest search network globally, where people search everything from new places to visit, products to buy, and services to use. Many consumers use Google at some point along their research and purchase journey, making Google a key platform for businesses to consider in their advertising mix. Paired with […]
The majority of people today consume content digitally, be it reading news, researching new companies, or scrolling through social media. For businesses to reach consumers today, they need to relook their digital landscape and have a solid online presence to build their credibility and highlight their products and service offering. However, getting started on your […]
Being active on social media is essential. But, understanding is just as essential as activity. That’s where social media best practices come in. Navigating the respective social media platforms correctly will yield better results and, ultimately, greater ROI. Here, we give you the rundown of what works for which platform. READ MORE: Five Reasons […]
In these uncertain times, many businesses are choosing to handle their digital marketing and social media in-house. While this does save costs, you may be losing out on key opportunities online. With professional help, you can stay top-of-mind, reach new audiences, and grow your business digitally. Here are five reasons why you should partner with […]
This year saw a massive shift to digital and by all accounts, this will continue into next year. Our 2021 marketing trends forecast considers the potential of co-marketing, heightened digital interaction, the importance of video in your content, virtual experiential marketing and marketing in Africa. Here’s what you can expect to see. READ MORE: PR […]