Month: July 2021

02 Jul 2021
women sitting on the floor working on her laptop with books next to her

Consumer purchasing behaviour has changed – how should Marketers adapt.

Traditionally marketers have had their strategy and marketing plan mapped out months in advance based on seasonality and buying behaviours of their target market. The COVID-19 pandemic has irrevocably changed this by having a direct impact on consumers buying habits and behaviours when it comes to point of purchase and decision making. Consumers have had […]

Continue Reading