Month: July 2021

Achieving brand loyalty used to be simple in principle – deliver on quality and value, communicate with customers regularly, be consistent, and become known in the market. While many of these still hold true today, the pandemic has brought about a change in the way consumers interact with brands as well as what they expect […]

Traditionally marketers have had their strategy and marketing plan mapped out months in advance based on seasonality and buying behaviours of their target market. The COVID-19 pandemic has irrevocably changed this by having a direct impact on consumers buying habits and behaviours when it comes to point of purchase and decision making. Consumers have had […]