As the tumultuous year that is 2021 ends, we start preparing for 2022 by looking at social media trends for the upcoming year. While many are keen to see the start of a new year and the potential return to normal, the COVID-19 pandemic and subsequent lockdowns have significantly impacted online behaviours while generating new […]
It’s no surprise that Google is the biggest search network globally, where people search everything from new places to visit, products to buy, and services to use. Many consumers use Google at some point along their research and purchase journey, making Google a key platform for businesses to consider in their advertising mix. Paired with […]
The majority of people today consume content digitally, be it reading news, researching new companies, or scrolling through social media. For businesses to reach consumers today, they need to relook their digital landscape and have a solid online presence to build their credibility and highlight their products and service offering. However, getting started on your […]
Digital marketing is the latest buzz word in the world of marketing and sales. It is perceived as a silver bullet that will have an instant and significant impact on sales within a matter of days, or even hours. Unfortunately, this is not the case. As with any type of marketing, digital marketing is focused […]
Achieving brand loyalty used to be simple in principle – deliver on quality and value, communicate with customers regularly, be consistent, and become known in the market. While many of these still hold true today, the pandemic has brought about a change in the way consumers interact with brands as well as what they expect […]
Traditionally marketers have had their strategy and marketing plan mapped out months in advance based on seasonality and buying behaviours of their target market. The COVID-19 pandemic has irrevocably changed this by having a direct impact on consumers buying habits and behaviours when it comes to point of purchase and decision making. Consumers have had […]
Competition for website traffic is growing at an exponential rate, with roughly 547 000 new websites created on a daily basis world-wide. As more and more businesses turn to digital marketing and taking their business online, these numbers will continue to rise, fuelling competition. It is now more important than ever to ensure that your website […]
Online shopping has increased significantly during the COVID-19 pandemic, accelerating years’ worth of growth into a few months. In South Africa, the average e-commerce transaction increased 30% in the first half of 2020 and it is estimated that e-commerce will be worth R225 billion by 2025. It is vital for any business to take advantage […]
Being active on social media is essential. But, understanding is just as essential as activity. That’s where social media best practices come in. Navigating the respective social media platforms correctly will yield better results and, ultimately, greater ROI. Here, we give you the rundown of what works for which platform. READ MORE: Five Reasons […]
In these uncertain times, many businesses are choosing to handle their digital marketing and social media in-house. While this does save costs, you may be losing out on key opportunities online. With professional help, you can stay top-of-mind, reach new audiences, and grow your business digitally. Here are five reasons why you should partner with […]