Being active on social media is essential. But, understanding is just as essential as activity. That’s where social media best practices come in. Navigating the respective social media platforms correctly will yield better results and, ultimately, greater ROI. Here, we give you the rundown of what works for which platform. READ MORE: Five Reasons […]
A 2020 report showed that there are 4.5 billion internet users and 3.8 billion people on social media worldwide. Do you know how to reach them? And has your digital marketing strategy considered user behaviour? How can global statistics help you refine your strategy? Our 2020 Digital Marketing Recap will give you a rundown of […]
This year saw a massive shift to digital and by all accounts, this will continue into next year. Our 2021 marketing trends forecast considers the potential of co-marketing, heightened digital interaction, the importance of video in your content, virtual experiential marketing and marketing in Africa. Here’s what you can expect to see. READ MORE: PR […]