This year saw a massive shift to digital and by all accounts, this will continue into next year. Our 2021 marketing trends forecast considers the potential of co-marketing, heightened digital interaction, the importance of video in your content, virtual experiential marketing and marketing in Africa. Here’s what you can expect to see. READ MORE: PR […]
Brand repositioning is sometimes an essential step in keeping up with consumer wants, needs, and ever-changing buying patterns. Moreover, many enterprises have had to pivot their offering in the wake of the coronavirus pandemic as a means to stay afloat. These brands will need repositioning in order to keep their messaging consistent with their new […]
Marketing is essential to reach your target audience, to promote new products and services, and to grow your customer base. This, in time, will ultimately boost your sales. Without Marketing, companies will struggle to grow. A comprehensive marketing budget is key to your success. Here’s what you need to know. READ MORE: Why Businesses Should Leverage […]