Being active on social media is essential. But, understanding is just as essential as activity. That’s where social media best practices come in. Navigating the respective social media platforms correctly will yield better results and, ultimately, greater ROI. Here, we give you the rundown of what works for which platform. READ MORE: Five Reasons […]
In these uncertain times, many businesses are choosing to handle their digital marketing and social media in-house. While this does save costs, you may be losing out on key opportunities online. With professional help, you can stay top-of-mind, reach new audiences, and grow your business digitally. Here are five reasons why you should partner with […]
A 2020 report showed that there are 4.5 billion internet users and 3.8 billion people on social media worldwide. Do you know how to reach them? And has your digital marketing strategy considered user behaviour? How can global statistics help you refine your strategy? Our 2020 Digital Marketing Recap will give you a rundown of […]
Are you experiencing a disconnect between your solutions offering and your market? Far too often companies who specialise in technical products or services get trapped in complicated jargon. They also find it tough to articulate the distinctive message that makes their brand appeal to its market. Effective copywriting can be difficult to get right, but […]
PR is one of the strongest supporting functions to Digital Marketing. The shift from traditional advertising modes – like print media and TV – to digital platforms has changed the landscape to be more collaborative. So if you’re looking at (re)launching your brand, introducing a new product, or repositioning yourself in the market, you should […]
Social media is one of the most powerful tools for digital marketers and businesses alike. Through effective use of social media, businesses can easily communicate their brand offering, signify their relevance in the market, drive sales, and obtain a competitive edge over similar enterprises. Effective marketing is critical for sustained growth and the future of […]
Now, the media mix has been shaken up! Tech has spear-headed digital marketing to take up more ad spend in the media mix. Simply put, a media mix is the combination of communication channels your business can use to meet its marketing objectives. So how should you adapt? READ MORE: How to develop a Marketing Budget […]
The effects of the Covid-19 outbreak are weakening both consumer confidence and spending. It’s hard to stay calm during this time and you may be looking to save… But as business owners, this is not the time to cut the costs of advertising completely. So how do you safe guard your business from Covid-19? Here […]
If you are new to the social media world, then hashtags may seem difficult or strange to understand. The Hashtag is a word or symbol with a # in front of it. Created in 2007 by the Twitter community to group conversations around the same topic. The hashtag has since evolved, touching every social media […]