Why Businesses Should Leverage Social Media for Sustained Growth
Social media is one of the most powerful tools for digital marketers and businesses alike. Through effective use of social media, businesses can easily communicate their brand offering, signify their relevance in the market, drive sales, and obtain a competitive edge over similar enterprises. Effective marketing is critical for sustained growth and the future of marketing is undoubtedly digital. So why do some businesses shy away from using Facebook, Instagram, and LinkedIn?
The Perks of Social Media
For many business owners, the digital landscape can be intimidating… Approaching a platform without the relevant knowledge is daunting. As a result, many businesses stick to less advantageous, old-fashioned advertising mediums. But it is absolutely essential for businesses to step into the digital landscape, even though it may seem challenging at first.
As the Covid-19 pandemic continues to disrupt life as we know it, social media platforms are growing in reach, time spent on the respective apps, and overall ad spend. The longer consumers social distance at home, the more spend is allocated to social media advertising because of how effectively it can target consumers and deliver clear, convenient calls to action.
The 2020 Sprout Social Index showed that
- 89% of consumers say they will buy from a brand they follow on social media;
- 84% will choose that brand over a competitor;
- 75% of consumers say they are likely to increase their spending with brands they follow.
This data shows that an active social media presence ensures heightened brand awareness and will allow you to grow your audience (and ultimately, your entire enterprise). You can also promote content and drive sales in a palatable, professional way that engages, enlightens, and encourages customers.
But to maximise social media’s potential, you need to approach it with a plan. Flying blind will lead to minimal results and you will be spending more time on social media than what it will ultimately be worth. You need a strategy to ensure measurable, evergreen growth.
The Importance of Strategy
An effective social media strategy should ensure
- interesting, insightful content creation;
- consistency in posting, brand tone, and overall brand image;
- comprehensive leveraging of targeting tools to help you reach your ideal audience;
- and the adaptive revision of your content and targeting to make sure you get the best results for your spend.
The benefits of a sustained, engaging online presence for businesses are undeniable. But this can be a lot to take on, especially if you are running your own business or are part of a small enterprise.
As a small to medium-sized business, the starting point of your journey should be finding an agency that is willing to walk through everything with you. Ideally, you want a smaller agency that will be considerate of your starting-out social media budget and is willing to grow as you grow.
A full-service digital agency will help you untangle seemingly impossibly knotted digital concepts. Your agency should help you with ad spend, brand tone, lead generation, content creation, and client targeting. You need a data-driven agency that will make social media approachable and effective. Effective management should leave you to focus on doing what you do best: running your business.
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