Digital Marketing Strategy & Media Mix Insights

Social Media Best Practices: A Cheat Sheet for Businesses

Fenix — Wed, 10 Mar 2021 12:47:19 +0000

Being active on social media is essential. But, understanding is just as essential as activity. That’s where social media best practices come in. Navigating the respective social media platforms correctly will yield better results and, ultimately, greater ROI. Here, we give you the rundown of what works for which platform.

Facebook

Facebook users almost exclusively use the platform on mobile. As a result, you have to cater to mobile-friendliness. This means that shorter, punchier copy works best. Moreover, your image sizing is really important – just because something looks good on desktop doesn’t mean it will translate successfully to mobile.

Key tip:

Post shareable content to boost your organic reach. The basics of how to make shareable posts? Know your audience; provide information or laughs (or both – score!); stay relevant; and invoke emotion.

Social media best practices dictate thought-provoking, informative posts for LinkedIn. Here, you can share longer posts (up to 1300 characters) that tickle the brains of your peers and industry role-players.

Key tip:

Avoid overly pushy CTAs (calls to action) on your LinkedIn posts, as this content doesn’t do well organically. The LinkedIn audience is primarily there to learn and network (and not necessarily to ‘buy’). So, instead, teach your audience and foster engagement so that they don’t feel ‘sold to’. Do this and the deals, sales, and collaborations will follow.

Instagram

Instagram is a visual medium. Therefore, posting engaging imagery is key. While captions can be informative and value-packed, consumers will ultimately pause on images first. Once the image has been consumed, only then will your audience give your caption pause. Instead of sticking to one image per post, why not give carousels a try? They perform far better than single images.

Key tip:

Post Stories that foster engagement (think: Q&As and polls). 500+ million people use Stories daily and one-third of the most-viewed stories come from brands, according to Instagram. Creating content where people are consuming it is essential.

Twitter

Twitter is all about relevance. The key to perfecting Twitter is a fast pace – you have to respond timeously to industry-relevant announcements and events. Moreover, text performs well on this platform, so don’t get too bogged down in design. Focus on your copy instead; find your niche and join the conversation!

Key tip:

The ideal posting frequency is three times per day. It may seem like a lot, but when you consider that it is predominantly text-based and you have limited characters (280, to be exact), it’s totally doable. Also, tweets posted throughout the week generally perform better than weekend posting.

No matter the platform, the basics stay the same: always plan ahead with a schedule, use the correct image sizes for each platform, and stay consistent in your tone, imagery, and posting. As platforms evolve, social media best practices change – so be sure to keep up with the trends.

If you need more specific help, or a bespoke strategy, get in touch.

The post Social Media Best Practices: A Cheat Sheet for Businesses first appeared on Fenix Marketing.

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Five Reasons Why You Should Partner with an Agency

Fenix — Tue, 16 Feb 2021 12:00:57 +0000

In these uncertain times, many businesses are choosing to handle their digital marketing and social media in-house. While this does save costs, you may be losing out on key opportunities online. With professional help, you can stay top-of-mind, reach new audiences, and grow your business digitally. Here are five reasons why you should partner with an agency this year and beyond.

Stay ahead of your competitors

One of the main benefits of partnering with an agency is a comprehensive strategy. A strategy ensures that you’re consistent in your messaging, reaching your ideal audience, and staying on top of trends within your industry. Staying on-trend positions you as an industry expert who is relevant in the market.

Access to a dedicated team

When you work with an agency, you have access to a team of creatives, strategists, developers, and account managers. This means that fresh ideas and a unique perspective are guaranteed. Your brand will benefit from the intersection of this team’s diverse skillset. No matter your requirements, a full-service agency will be able to rise to meet your needs, fuss-free.

External perspective on your brand

Are you feeling like there’s something you’re just missing when it comes to communicating with your audience? An agency can take a bird’s-eye view on your brand and consult on best practices. It’s easy to get stuck in a rut, but with an agency, you’ll get a helpful external perspective on how your online presence can be bettered.

Better value

You can have many cross-trained professionals working on your brand’s growth. This, more often than not, works out more cost-effectively than hiring someone to handle digital in-house. When you pay an agency’s retainer, you get access to a wealth of knowledge and experience on-demand. At Fenix, we pride ourselves on delivering exceptional value and meaningful business insights.

Achieve business growth

You can grow your business by leveraging an agency’s vast experience. An agency channels all their industry know-how, network, and skill to boost your brand. We prioritise ROI, and our strategies are results-driven at Fenix Marketing. We work with you to outline your goals and then set to work achieving them through insightful strategy and content creation.

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The evolving media mix and changing consumer landscape – A marketer’s take

Fenix — Fri, 26 Jun 2020 14:19:02 +0000

Now, the media mix has been shaken up! Tech has spear-headed digital marketing to take up more ad spend in the media mix. Simply put, a media mix is the combination of communication channels your business can use to meet its marketing objectives. So how should you adapt?

The New Media Mix

The digital revolution has been huge! It now makes up a profound part in everyday media selection. But other pillars in the media mix are also needed to develop an effective campaign. It is important for marketers to consider multiple marketing activities to support the overall campaign. Complimentary mediums to digital marketing include Radio, Outdoor and PR. These are effective drivers that work well in creating mass awareness.

Events that have changed the consumer landscape include the pandemic, remote working, limited mass gatherings and so on. Marketers and Business Owners will have to take into account that these will have a lasting effect when selecting media.

Marketing activities like events and conferences are being reconsidered in the name of safety. They will have to adapt to more virtual events and webinar-based conferences. Virtual marathons and cycle races will also become a thing of the future where event organisers are adapting to please their clientele.

Changing Engagement

The rate at which consumers engage with their media is driving the consumer landscape. Today’s digital connectivity gives consumers instant gratification in regards to how they engage and purchase from businesses.

It is therefore important to understand your target market depending on their shopping patterns. Where do they consume advertising? What is their buying behaviour? Where are they shopping online or in store? Are they still commuting to and from work?

Changes in media mix, messaging, audience targeting, also need to adapt as consumer behaviours change. Today’s consumers expect the media they engage with to be relevant and targeted at the person-level.

Reach Out

It can be easy to get carried away in doing it all yourself as a business owner. However, when it comes to the media mix, there’s plenty of reasons why partnering with a marketing agency is beneficial.

The world of marketing is constantly changing and innovating. So having a dedicated team ensures that your marketing stays ahead of the curve. An expert’s strategies will boost your marketing light years!

You don’t have to try tackle this without help. We are a hands-on, dynamic agency that is keen to see you evolve as the market evolves. Do you need help making sense of media mixes, advertising budgets, and social media in general? We can lend a hand. How can we help you today?

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The post The evolving media mix and changing consumer landscape – A marketer’s take appeared first on Fenix Marketing.

Online Usage Surges, how should you respond?

Fenix — Wed, 08 Apr 2020 09:01:30 +0000

No historical changes can compare to the impact that Covid-19 has had on business when it comes to digital transformation. Most of all, we have witnessed huge online usage surges due to social distancing. But how do you make sense of these and navigate these strange times? In short: strategy.

Covid-19 and Online Usage Surges

Online Marketing is being consumed at a rapid pace and social media is on the increase. Social Media platforms have seen a massive increase in traffic globally. This comes as no surprise with everyone being encouraged to distance themselves and work from home which is quite a drastic change to the traditional ‘way of working’.

People have flocked to online and social media as their newsworthy platform and are consuming content via groups, videos and tutorials at a rapid rate.

So, what should business owners, marketers and managers be doing to plan the most productive and effective route for future business growth? There is a short-term strategy, and a long-term strategy.

Short-term Strategy

The short-term strategy, to give you the most impactful and immediate results will undoubtedly be seen through effective Facebook Advertising. Facebook has seen up to 70% more time spent on its apps recently, at the same time companies are reducing their ad spend which is creating unused inventory resulting in better success rates through effective advertising and increased ROI.

This is a great opportunity for Medium to Small businesses as there is less competition from the bigger brands and more support from local communities.

Long-term Strategy

A longer-term strategy would be to look at the various building blocks of digital marketing and work through them as a check list for your business. Not all businesses need to be on every online platform, so choose wisely and invest time and resources in getting the platforms right that will work for you.

Once you have selected from the list, you will have a better idea on how to use these platforms to market your business, sell products and advertise your services.

Website
eCommerce
Social Media
Web Design
Facebook Ads
Lead Generation
Brand Messaging
Instagram Shopping Tags
Google AdWords
Dynamic Remarketing
Content Creation
Email Marketing
SEO

And the list goes on… These are all important tools that will improve the growth of your brand. They will also ensure future growth for your business. But without implementation, conversion strategy and monthly optimisation, all your efforts will be fruitless.

Businesses are scrambling to make sense during this time, so it becomes hard to rationalise why they should still invest in marketing. If lockdown has shown us anything it is that now is the time to relook at your marketing strategy, and what portion of that should be invested into digital marketing to remain top of mind and ensure business growth.

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Advertising during COVID-19 and the importance of a Marketing budget

Fenix — Mon, 23 Mar 2020 07:18:36 +0000

The effects of the Covid-19 outbreak are weakening both consumer confidence and spending. It’s hard to stay calm during this time and you may be looking to save… But as business owners, this is not the time to cut the costs of advertising completely. So how do you safe guard your business from Covid-19? Here is what we know.

Marketing will need to be re-looked as the consumer behaviour has changed. Digital Marketing is being consumed at a rapid pace and social media is on the increase. Communities are standing together, and so targeted marketing is key.

How to Manage a Marketing Budget

Have you considered Digital Marketing as an option to curb the effects of decreased sales? Secondly, do you have a marketing budget? And if not, why not?

Without a marketing budget, expenses could add up detrimentally as nothing is being measured and controlled. Now more than ever you need to be watching expenses… You should also be avoiding unnecessary spending for your business while still ensuring growth.

Developing a marketing budget is one of the best things you can do for your business, and yet business owners are unsure of how much to spend. Your marketing budget should be between 5% – 10% of your revenue or forecasted sales for the year. So, it goes to say that if your predicted sales are showing a decline then the first place to cut spend is on the advertising budget.

It has been documented that brands who increase, or at least maintain, advertising during a recession, or in this case COVID-19 outbreak, while competitors are cutting back, will improve market share and get a great return on investment at lower cost than during good economic times.

Cutting Back

If you have to cut back on your marketing budget, try to maintain your reach and frequency through targeted digital advertising, which is more cost effective and measurable. If you are serious about growing your business, you have to set yourself a marketing budget. This will help you remain top of consumers’ minds during a recession to build loyalty and trust amongst your followers.

Ultimately the current situation is unavoidable, as is the effect it will have on you, your business and your target market. However, not cutting back entirely will produce far better results in the long run and leave you in good stead with consumers and business partners alike.

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