We’ve never had more tools, more platforms or more ways to reach customers. In a matter of minutes, AI can help you generate content, write a blog, build a landing page, create a month’s worth of social media posts or launch a campaign.

The barriers to entry have almost disappeared, and that’s a good thing. More businesses can tell their stories, more entrepreneurs can build brands, and more ideas have the chance to find an audience. But every breakthrough that makes marketing easier for you makes it easier for everyone else too.

When everyone has the tools, the tools stop being the advantage and the playing field has changed.

Not that long ago, marketing success often depended on access. Access to specialist skills or expensive software. Access to agencies, designers and production teams.

Today, those barriers have fallen away. Small businesses can access technology that was once reserved for major brands, and AI has dramatically accelerated the speed at which ideas can become campaigns. Now that’s something to celebrate.

But it also means execution is no longer what separates businesses. Execution is becoming expected. The real differentiator is knowing what to say, who you’re saying it to, and why it matters.

Brands are publishing blogs, videos, emails, podcasts and social content at a pace we’ve never seen before. The amount of marketing in the world has exploded, whereas human attention hasn’t.

People aren’t sitting around hoping for more content to consume. They’re deciding, often within seconds, whether something is worth their time. If it isn’t relevant, useful or interesting, they move on. That’s why simply publishing more isn’t a strategy anymore.

Creating content has become easy. But creating content that genuinely earns attention is something else entirely and now trust has become the hardest thing to build.

Attention might get someone to stop scrolling, but trust is what gets them to stay.

Consumers have become incredibly good at spotting marketing that feels generic. They’ve seen the recycled trends, the overused buzzwords and the endless stream of content that exists simply because someone felt they had to post something.

The brands that stand out aren’t always the loudest. They’re the ones that consistently show up with something worth saying. Trust isn’t built through one campaign or one viral moment. It’s built over time through consistent experiences that make customers feel understood. That takes more than technology, it takes judgement.

Let’s be honest, AI has changed the way we work, and it’s only going to become more capable, but while AI is changing marketing, its definitely not replacing marketers.

At FENIX, we use it every day. It helps us move faster, explore ideas more efficiently and spend more time focusing on strategy instead of repetitive tasks. Ignoring AI would be like ignoring social media fifteen years ago.

But AI is just a tool. It can generate ideas, but it can’t decide which idea is right for your business. It can write copy, but it doesn’t know your customers the way you do. It can identify patterns, but it can’t replace curiosity, empathy, experience or commercial judgement.

Perhaps most importantly, AI is brilliant at giving answers, yet it still relies on people to ask the right questions. So now strategy is becoming the real competitive advantage, as execution becomes easier, strategy becomes more valuable.

The brands making an impact today aren’t necessarily creating more content than everyone else. They’re creating more meaningful, culture related content. They’re not trying to be everywhere, they’re showing up where their audience actually is. So instead of chasing every trend, they’re building a brand that people recognise, remember and trust.

Before publishing the next campaign, it’s worth asking a few simple questions:

• Is this something our audience will actually care about?
• Does it solve a problem or simply fill a content calendar?
• Could our competitors publish exactly the same thing?
• Is this building trust, or just adding to the noise?

Those are the questions that shape better marketing.

In summary, good thinking never goes out of style. Technology will continue to evolve and AI will become smarter. New platforms will emerge, and the way we market will keep changing. But the fundamentals won’t.

Marketing has never really been about the tools. It’s always been about understanding people, solving problems and communicating in a way that feels genuine.

The businesses that thrive over the next decade won’t simply be the ones using the latest technology. They’ll be the ones making better decisions before they even open a design program, launch a campaign or write a prompt.

Because marketing has never been easier.

Which is exactly why good thinking has never been more valuable.

Thinking Before Marketing. Always.

The post Marketing Has Never Been Easier. Or Harder. first appeared on Fenix Marketing.

The post Marketing Has Never Been Easier. Or Harder. appeared first on Fenix Marketing.

READ MORE: 6 IMPORTANT SOCIAL MEDIA TRENDS FOR 2022

TikTok enables businesses to build large and loyal communities that are based around their followers. In today’s day and age of disconnection, this ability to connect has become a core focus for consumers. “Consumers want to authentically engage on a deeper level with brands that resonate with them. TikTok not only enables brands to share messages with users, but it also enables users to create content around their favourite brands in a way that has never been seen before. This builds loyal communities and gives consumers the connection to brands they are craving,” explains Fenix Marketing Director Jenna Chisnall. “If you feel that TikTok is too young an audience for your brand, consider this… in 5 years’ time would that audience be your customer? If the answer is yes, then as a business you should consider the platform as another marketing touchpoint,” ends Chisnall.

Businesses should view TikTok as another marketing touchpoint that should have time and resources dedicated to it. Here are 3 reasons your business should be on TikTok.

1. Quickly reach a massive audience

TikTok has an estimated 689 million monthly active users worldwide and has been downloaded over 2 billion times on the App Store and Google Play globally. This puts TikTok ahead of other social media platforms that are more established and have been around for far longer, especially as the platform excels at video content. Being on TikTok gives your business access to this massive international audience. And TikTok’s users are not only teenagers. Roughly 26% of users are between 25 and 44 from varying backgrounds. From dentists to financial advisors, entrepreneurs, and even tradesmen, nearly every industry is on TikTok. Tapping into your specific industry or target audience on TikTok is an opportunity your business is potentially missing out on.

2. Versatile ad formats

TikTok offers businesses five different ad formats on the platform, namely TopView ads, in-feed ads, branded takeover ads, branded hashtag challenges, and branded AR lenses. Having so many different ad formats means you can reach consumers at different touchpoints. For example, TopView ads pop as soon as users open the app, while branded lenses are available for when users want to make videos.

3. Endless influencer possibilities

Any video can go viral overnight, enabling users to gain significant followings quickly. This ability to provide anyone with a large following means businesses have an almost limitless pool of influencers to choose from. Businesses can choose a TikTok creator who fits their marketing needs, specifically the type or groups of people they wish to target in the region they want to target. Leveraging the audience of mid to large creators is a simple yet effective way to build an audience and community on TikTok.

As TikTok continues to gain more traction, it is a platform that businesses large and small should be experimenting on and showcasing their content as a way to convert avid TikTok users into loyal customers.

To get your business on TikTok speak to the team at Fenix Marketing: hello@www.fenixmarketing.co.za.

READ MORE: WHY BUSINESSES SHOULD LEVERAGE SOCIAL MEDIA FOR SUSTAINED GROWTH

The post Reasons to consider TikTok for your business first appeared on Fenix Marketing.

The post Reasons to consider TikTok for your business appeared first on Fenix Marketing.

SEO works by optimising different elements of your website and can seem daunting at first, simply because there are so many elements that need to be audited and put into place for SEO to work effectively.  Identifying certain key phrases that are specific to your business and improving the accessibility of these key phrases within the Google network is only the tip of the iceberg. Fenix Marketing Managing Director Michael Chisnall points out: “More companies are understanding the value of SEO and the credibility and trust factor that it presents while people search for your products and services online. SEO remains part of an always-on digital strategy as it requires thorough auditing, ongoing optimisation, and reporting to ultimately rank the first page.”

Still not convinced, here are our 4 reasons why your business needs an SEO strategy:

1. Drives website traffic

Google and other search engines are used by people who are looking for solutions or answers to their problems. It is important to understand what your target audience is searching for, and how they are wording those queries in a search engine. You can then ensure that you target those key phrases, ensuring your website ranks on the first page of search results to drive traffic to your website.

2. Improve brand visibility and credibility

A very small number of users go beyond the first page of the search results on Google. This also improves your business’s credibility as your website has been recommended to users based on Google’s advanced algorithm. Your website is also seen as more credible by Google as you have taken the time to optimise your website’s content as well and improve the user journey.

3. 24/7 promotion

Organic SEO is always on! A successful SEO strategy will attract your target audience at any time of the day. This is because you have increased visibility when you are ranked higher in search results. As long as your key phrases remain relevant and your website content is up to date, your ranked web pages can continue to drive traffic for many weeks, months, or years to come.

4. Impressive ROI

SEO provides your business with an impressive return on investment (ROI). Leads from SEO have a higher close rate as customers who are acquired from SEO were already looking for a solution when they came across your website. Further, users will trust your website more as Google deems your website credible enough to rank on the first page of search results.

Not sure where to get started on SEO? Reach out to the Fenix Marketing team for a comprehensive SEO strategy today: hello@www.fenixmarketing.co.za.

The post 4 Reasons Why Your Business Needs an SEO Strategy first appeared on Fenix Marketing.

The post 4 Reasons Why Your Business Needs an SEO Strategy appeared first on Fenix Marketing.

READ MORE: SOCIAL MEDIA BEST PRACTICES: A CHEAT SHEET FOR BUSINESSES

Focusing on product, price, place and, promotion is still important to any marketing campaign, however, marketers now also need to utilise technology to foster personalised experiences. Fenix Marketing Director Jenna Chisnall explains: “Digital consumption is on the rise, where consumers are researching, browsing, and shopping via social media and online platforms, making digital channels critical in the decision making and purchasing process. Consumers will use social media to gauge the authenticity of a business, research products, and so much more. It is key that marketers understand their marketing 4Ps in order for the 4Ps of digital marketing to work together in achieving the overall marketing objective.”

With digital marketing, brands need to look at the 4Ps of digital marketing, process, people, platform, and performance to help them meet consumers’ needs and customise messaging for audiences who are demanding increasing personalisation.

1. Platforms

Choose the right digital platform for your business. With so many platforms available it can be hard to make the right choice. Your service, product, target market, availability, and more will dictate which platforms you choose to market your company. A bad platform fit can cause more harm to your brand than good. If your brand is focused on selling to professionals and industry, you will use different platforms than a company selling personal care products.

2. Process

In the digital marketing mix, the process defines the needed procedures, and their optimisation, for the delivery of products online. Simply put, it is what tasks are necessary for a product to provide its core experience for its users. The better the processes that are in place the more ready brands will be to deliver to consumers. By documenting every action taken you will have a better understanding of the health of your business through the online marketing perspective.

3. People

People remain the cornerstone of any digital marketing mix as they are needed to help disseminate the values of a brand online. Many consumers will look at how employees talk about their company online, interact with them on social media, or how well they live up to the values of the company in their personal life. Too many times the actions of an employee taken privately will tarnish a brand’s reputation.

Employees are also important for maintaining customer satisfaction and running support services. Consumers are increasingly demanding to get support from people rather than bots, and these interactions can make or break companies.

4. Performance

Understanding how well or badly your campaign has performed ensures you can continue to improve your marketing efforts and build closer relationships with clients. Gathering data from the platforms you have decided to use will give you insights into customer behaviour, conversion rates, engagement, loyalty, amongst others. You can then leverage this data to personalise marketing campaigns to specific target audiences.

Not sure how to adapt your digital marketing campaigns to suit the evolving needs of consumers? We can help! At Fenix Marketing we have extensive experience in marketing and specialise in every aspect of digital marketing, from choosing your platform to reporting back on performance. Reach out to our dedicated team today: hello@www.fenixmarketing.co.za

READ MORE: WHY BUSINESSES SHOULD LEVERAGE SOCIAL MEDIA FOR SUSTAINED GROWTH

The post What is the Digital Marketing Mix? first appeared on Fenix Marketing.

The post What is the Digital Marketing Mix? appeared first on Fenix Marketing.

READ MORE: MISCONCEPTIONS AROUND DIGITAL MARKETING

1. Greater eCommerce Focus

The growing need for retailers to connect with customers online in the face on the pandemic means eCommerce remains the number one focus for Facebook and Instagram. In-stream shopping has become a key element of Facebook and 2022 will see more shoppable posts, streamlined payment processes, improved product discovery, and even live stream shopping added to the platform.

Instagram will seek to make in app shopping more of a habit for users and is working on object identification tools that will make identifying objects in photos and videos easier. This will help guide users to buying the identified products. Similar to Facebook there will be more shopping options tested such as product discovery panels, advanced product search by image, as well as live shopping.

2. Algorithm Changes

The publicity around the negative impact of Facebook means that Meta will seek to make efforts to offset this perception. One crucial way Facebook is seeking to change these negative perceptions is by experimenting with changes to their algorithms, and potentially even allowing users to ‘turn off’ the algorithm for their feed.

3. Digital Identity

Facebook has been moving towards the ‘metaverse’ for the last few years by providing virtual reality (VR) features for users. In 2022 this is expected to continue with Meta introducing new features or improving existing capabilities to allow users and brands to build a bridge between their Facebook profile and their ‘metaverse’ presence. This means things like digital avatars and avatar creation tools will become increasingly available and will be a valuable tool for brands to use to connect with users across Meta’s platforms.

4. Changes to Advertising

Facebook will increasingly ask brands to depend on its machine learning for ads, especially for ad spend. There will be a push towards longer advertising campaigns as Facebook works to build systems that will help brands maintain the effectiveness of their ads and effectively reach users on the platform.

5. Variable Focus

Video is becoming increasingly important as apps such as TikTok have dominated and exposed users desire for video content. Instagram has already introduced new functionality such as Reels to try and compete with other video apps. As Reels is the fastest growing element on Instagram the platform will potentially start giving people the option to choose a Stories/Reels home screen before moving away from the traditional image focused feed altogether. Images will still be able to be posted, but they will just be shared to Stories instead and will remain on the feed by default.

6. Online Events

As more people work from home, social media platforms such as LinkedIn are critical to facilitating live stream events. During the pandemic, LinkedIn become a large facilitator of live-stream events. Even as events are shifting back towards in-person meet ups, LinkedIn will look to become a partner for digital tie-ins. This way companies can reach a larger, digital audience without having to create a dedicated website for the event.

At Fenix Marketing we are always on the lookout for the latest trends to adapt our clients’ strategy and optimise campaign performance. Contact us today about staying on top of social media trends for your business: www.fenixmarketing.co.za.

The post 6 Important Social Media Trends For 2022 first appeared on Fenix Marketing.

The post 6 Important Social Media Trends For 2022 appeared first on Fenix Marketing.

READ MORE: WHY BUSINESSES SHOULD LEVERAGE SOCIAL MEDIA FOR SUSTAINED GROWTH

Fenix Marketing Director Jenna Chisnall explains: “Think of digital marketing as a marble statue. You start out with a large piece of unshaped marble that you must consistently work on and craft to create a masterpiece. It is the same with digital marketing. First start by getting the building blocks in place, and then constantly optimise and fine-tune to achieve the best results for your company.”

These misunderstandings around how digital marketing works can often lead to frustration and companies missing out on significant opportunities as they either stop their digital marketing efforts or treat it as an afterthought. Here are some of the most common misconceptions around digital marketing.

1. I only need one type of content

All too often companies think they only need to focus on one area of content such as blogs, posting on social media, or just putting up digital banners on websites. With approximately 57% of the world’s population online in some way, decreasing attention spans, paired with rapidly shifting consumer patterns makes it vital to give consumers as many touch points as possible. These touchpoints include websites, social media posts, email campaigns, blogs, video content, white papers, podcasts, adverts, and more. By using as many touch points as possible you build greater brand awareness and trust, improving the possibility of consumers buying your product or service.

2. Anyone can do digital marketing

All too often companies decide to leave digital marketing to an intern, junior marketer or their IT department, however digital marketing is a complex ecosystem of various platforms that all need to be integrated to work together cohesively, requiring a certain level of know-how. As with any marketing, a company needs skilled and experienced marketers who understand not only your customers, but also intricacies of the different social media and digital platforms that are available. It is vital to either hire a digital marketing agency or create a skilled digital marketing team within your company.

3. Digital marketing is purely for new leads

Yes, lead generation is the aim of any marketing campaign, digital or otherwise. In many cases, the success or failure of a marketing campaign is based on how many leads the campaign generates. Yet there is one aspect of digital marketing that is overlooked- lead nurturing. Your existing clients are the ones who will often be repeat customers or will recommend your company to other people. Ensuring you not only target new customers but continue to focus on existing consumers will set you up for greater long-term success.

4. Digital marketing is a silver bullet

This is the biggest misconception people have about digital marketing. There are three major parts to a digital marketing campaign. First is about educating consumers and creating awareness about your product/service/company. Secondly, is to create interest and desire in your product/service/offering, leading to the third part which is generating sales. Being patient and focusing on long-term goals will produce greater success than pushing for mediocre results immediately.

For an expert digital marketing strategy that is objective driven and will improve consumers awareness speak to our highly qualified team today or visit our website www.fenixmarketing.co.za.

READ MORE: ADVERTISING DURING COVID-19 AND THE IMPORTANCE OF A MARKETING BUDGET

The post Misconceptions around digital marketing first appeared on Fenix Marketing.

The post Misconceptions around digital marketing appeared first on Fenix Marketing.

READ MORE: CONSUMER PRUCHASING BEHAVIOUR HAS CHANGED – HOW SHOULD MARKETERS ADAPT

Consumers have changed significantly, becoming more price and cost sensitive. Businesses need to be aware of this and find ways to add more value during this time, to connect and show support by putting customers interests first.

1. Be clear, empathetic, and grounded

Being clear, empathetic, and grounded can help build a consumers’ connection with a brand, which has become increasingly important. Fenix Marketing MD Mike Chisnall explains: “Despite being more connected than ever before thanks to innovative technology, people still feel disconnected from one another and the world. As a result, consumers are looking for authentic connections and brands can provide that.” Be clear with your messaging and offerings, staying true to your brand and purpose.

2. Be true to your brand and purpose

Every interaction with your customers is an opportunity to demonstrate what your brand is all about. Consumers are paying attention to how businesses are responding, and by going the extra mile with service and support will help foster customer relations. Companies who give extra backing and show empathy will likely emerge as leaders.

3. Be optimistic but do not over promise

Over time consumers are realising that there is no quick fix to the issues caused by the pandemic, increasing the need for surety and stability. Appeal to these needs by being realistic. Do not make over the top promises to consumers, remain honest, and show you are hopeful for the future. Your brand will appear more trustworthy, and authentic than brands over committing without accurate delivery.

4. Offer more value

Give consumers more than they expect. As a brand you should be looking at providing meaningful value to your customers instead of trying to generate additional business through promotion heavy campaigns. Consumers are not only looking at the cost of products and services, but also how brands have reacted to and dealt with the pandemic. So be innovative and compassionate in giving value – don’t skimp on the cheese.

Contact us now for sound advice on how to review and adjust your marketing strategy, during times of uncertainty to improve brand loyalty.

READ MORE: SOCIAL MEDIA BEST PRACTICES: A CHEAT SHEET FOR BUSINESSES

The post How do businesses maintain brand loyalty and trust during times of uncertainty first appeared on Fenix Marketing.

The post How do businesses maintain brand loyalty and trust during times of uncertainty appeared first on Fenix Marketing.

READ MORE: Social Media Best Practices: A Cheat Sheet For Businesses

No industry has escaped the effects of the pandemic and the subsequent changes in consumers buying habits, so in order to respond to this change in consumer behaviour, marketers need to put themselves in the shoes of their target market and understand the current need in order to adapt their marketing plans. By understanding why these changes are occurring brands can adapt accordingly to continue growing their brand awareness. There are three main changes that are affecting consumers and their buying patterns, namely spending more time at home, strained wallets, and increased need for connection.

More time at home

Consumers are spending more time at home to avoid crowded places, working from home, and learning from home. As a result, spending has shifted to accommodate these changes.  Firstly, home office and study set ups have driven sales in the home décor space, as consumers have had to make their homes more suitable for working and learning from home, as such consumers are spending more on updating their homes. Secondly, many people are looking to improve their health, fitness and overall wellbeing resulting in a massive uptake  in home fitness and home gym products. Thirdly, as there is less need for corporate wear, suits, and ties due to remote working, the brands offering comfortable athleisure have seen a big increase in sales  as consumers want to be comfortable and fashionable while working from home.

Tip: Make your brand relevant by marketing to this trend. Focus on how your products can make consumers’ life easier and more comfortable while at home.

Strained wallets

Cuts in salaries combined with increasing prices has led to 61% of South African consumers looking to save money when shopping, opening up the market to the smaller cafes and local shops. As a result, consumers are not as brand loyal and are more willing to try new brands if they are cheaper and offer similar quality.

Tip: 39% of consumers are focused on the price of products and are very price sensitive, so improve brand awareness and market share by focusing on your pricing and time of sales or special offers to maximise consumer uptake.

Need for connection

The need for brands to have that care factor and give added value has never been so prevalent. While everyone is cutting back on costs, engagement and connection tends to slip as well. Today people feel more isolated than ever before and there is an increased need to find a reason to connect with brands. Consumers want to associate with brands that go the extra mile and add value to the end customer, thus establishing brand loyalty in the long run.

Tip: be open and transparent with consumers. Show them that you are supportive and not willing to drop quality standards in your product or service offering. People expect more for less.  Customer retention should be your number one focus.

The pandemic has changed much for society, and it is vital brands keep up with these changes. By understanding consumers’ changing needs and demands you will be able to effectively market your brand to them. Speak to us today about a marketing strategy that is effective and adaptable to change.

READ MORE: Marketing Trends To Look Out For in 2021

The post Consumer purchasing behaviour has changed – how should Marketers adapt first appeared on Fenix Marketing.

The post Consumer purchasing behaviour has changed – how should Marketers adapt appeared first on Fenix Marketing.

There are many methods you can use to increase traffic to your site, each with varying levels of success. With 98.19% market share, Google proves to be the most used search engine in South Africa – ever found yourself saying, “just Google it?’. While ranking your business on the first page of Google is key, it can be cumbersome if purely reliant on organic SEO. An effective way to reach people with specific interests in your products and services is through Google Ads, which is faster and easier than SEO.

In the world of business, Google Ads can be a hugely successful tool for driving traffic, marketing your product, and getting sales. There are two types of networks; Search network that is best for search intent keyword optimisation and Display network for remarketing and brand awareness. Google Ads have specific targeting criteria that one can tap into to reach your desired target market so you can reach people when they are looking for you. Ads are set up based on potential customers search keywords, so you’ll only pay per click eliminating wasted spend and maximising your budget. Google Ads is an effective and relatively inexpensive way to drive site traffic and offers a range of benefits. Here are just four reasons why you should use Google Ads.

1. Increases leads

Google Ads helps you refine you target audience to include only those people who are searching for what your business offers, driving those people to your website. If you set up your campaign correctly, you can generate a significant amount of highly targeted leads for your website.

2. High-quality traffic sources

Due to its market dominance, Google has an enormous customer base that has the potential to drive a large amount of traffic to your website every day. Google is also constantly refining their search engine algorithms to produce the most relevant search results and ads. This a positive for businesses that advertise with Google Ads as your ads will generate high-quality leads and visitors to your website. The people sent to your website from Google are more likely to became customers than leads from other sources.

3. High ROI

With Google Ads you only pay for the ads that are clicked on. As a result, your return on investment (ROI) will increase overtime as you are able to test and track what works. In this way you can set up ad campaigns that are guaranteed to have a measure of success.

4. Track and get results easily

You may want to see whether clicks on your ad led a customer to take a certain action, such as a purchase on your website, calling your business, or signing up to a newsletter. Using Google Ads you can direct people to a specific landing page on your website (shop page) and then run a conversion strategy to remarket to those customers later.

Running an effective Google Ads campaign relies heavily on detailed targeting and constant finetuning to ensure you are reaching purchase ready customers. Not sure where to start? Chat to us today about getting started with Googles Ads.

READ MORE: WHY BUSINESSES SHOULD LEVERAGE SOCIAL MEDIA FOR SUSTAINED GROWTH

The post Reasons to use Google Ads to drive website traffic first appeared on Fenix Marketing.

The post Reasons to use Google Ads to drive website traffic appeared first on Fenix Marketing.

What are shopper tags?

Essentially, shopper tags allow you to add price or description tags to specific items in any Instagram image on a post, advert, or story. It gives the user more information about your product and when clicked it can direct people to your website to complete a purchase of a particular product. Shopper tags can be used in the same way as tagging people and only require you to set up Instagram Shop.

Why use shopper tags?

84% of people want to discover new products on Instagram, and with 500 million users daily Instagram is a treasure trove of new customers who are intent on purchasing.

There are three major benefits to using shopper tags. Firstly, it makes shopping easier for consumers by allowing them to interact with your product without having to leave social media. When they are ready to purchase your website it essentially one click away. Consumers are also able to save products to take a look at them later which is crucial as it can still take consumers 24 hours to make a purchasing decision.

Secondly, shopper tags allow businesses to directly promote items. Instead of telling consumers to go to your bio and follow the link they can easily click on any shopper tag in any post. This removes the cumbersome steps needed to get consumers interacting with your products.

Thirdly, shopper tags can tap into impulse buying. Well thought out content can make consumers feel like they desire a product for any number of things and having the link easily accessible can lead to quicker purchase rates.

In addition, shopper tags allow for greater product discoverability, increase engagement with followers, improve the overall customer experience, and streamline the buying process.

You are also able to leverage the power of Facebook and Instagram’s targeted advertising audiences in conjunction with shopper tags to improve customer reach. By using lookalike audiences, you can reach new customers who take the same actions as your current shoppers, expanding your reach and engaging with new shoppers.

Key to using shopper tags is setting up your e-commerce shop to your Facebook and Instagram pages, then paired with a well thought out content strategy and paid ad campaign, you can measure your success. For help with a strategic content plan and well-planned paid ad campaign that won’t break the bank, speak to us today.

READ MORE: SOCIAL MEDIA BEST PRACTICES: A CHEAT SHEET FOR BUSINESSES

The post How to leverage shopper tags to improve your e-commerce strategy first appeared on Fenix Marketing.

The post How to leverage shopper tags to improve your e-commerce strategy appeared first on Fenix Marketing.