We’ve never had more tools, more platforms or more ways to reach customers. In a matter of minutes, AI can help you generate content, write a blog, build a landing page, create a month’s worth of social media posts or launch a campaign.

The barriers to entry have almost disappeared, and that’s a good thing. More businesses can tell their stories, more entrepreneurs can build brands, and more ideas have the chance to find an audience. But every breakthrough that makes marketing easier for you makes it easier for everyone else too.

When everyone has the tools, the tools stop being the advantage and the playing field has changed.

Not that long ago, marketing success often depended on access. Access to specialist skills or expensive software. Access to agencies, designers and production teams.

Today, those barriers have fallen away. Small businesses can access technology that was once reserved for major brands, and AI has dramatically accelerated the speed at which ideas can become campaigns. Now that’s something to celebrate.

But it also means execution is no longer what separates businesses. Execution is becoming expected. The real differentiator is knowing what to say, who you’re saying it to, and why it matters.

Brands are publishing blogs, videos, emails, podcasts and social content at a pace we’ve never seen before. The amount of marketing in the world has exploded, whereas human attention hasn’t.

People aren’t sitting around hoping for more content to consume. They’re deciding, often within seconds, whether something is worth their time. If it isn’t relevant, useful or interesting, they move on. That’s why simply publishing more isn’t a strategy anymore.

Creating content has become easy. But creating content that genuinely earns attention is something else entirely and now trust has become the hardest thing to build.

Attention might get someone to stop scrolling, but trust is what gets them to stay.

Consumers have become incredibly good at spotting marketing that feels generic. They’ve seen the recycled trends, the overused buzzwords and the endless stream of content that exists simply because someone felt they had to post something.

The brands that stand out aren’t always the loudest. They’re the ones that consistently show up with something worth saying. Trust isn’t built through one campaign or one viral moment. It’s built over time through consistent experiences that make customers feel understood. That takes more than technology, it takes judgement.

Let’s be honest, AI has changed the way we work, and it’s only going to become more capable, but while AI is changing marketing, its definitely not replacing marketers.

At FENIX, we use it every day. It helps us move faster, explore ideas more efficiently and spend more time focusing on strategy instead of repetitive tasks. Ignoring AI would be like ignoring social media fifteen years ago.

But AI is just a tool. It can generate ideas, but it can’t decide which idea is right for your business. It can write copy, but it doesn’t know your customers the way you do. It can identify patterns, but it can’t replace curiosity, empathy, experience or commercial judgement.

Perhaps most importantly, AI is brilliant at giving answers, yet it still relies on people to ask the right questions. So now strategy is becoming the real competitive advantage, as execution becomes easier, strategy becomes more valuable.

The brands making an impact today aren’t necessarily creating more content than everyone else. They’re creating more meaningful, culture related content. They’re not trying to be everywhere, they’re showing up where their audience actually is. So instead of chasing every trend, they’re building a brand that people recognise, remember and trust.

Before publishing the next campaign, it’s worth asking a few simple questions:

• Is this something our audience will actually care about?
• Does it solve a problem or simply fill a content calendar?
• Could our competitors publish exactly the same thing?
• Is this building trust, or just adding to the noise?

Those are the questions that shape better marketing.

In summary, good thinking never goes out of style. Technology will continue to evolve and AI will become smarter. New platforms will emerge, and the way we market will keep changing. But the fundamentals won’t.

Marketing has never really been about the tools. It’s always been about understanding people, solving problems and communicating in a way that feels genuine.

The businesses that thrive over the next decade won’t simply be the ones using the latest technology. They’ll be the ones making better decisions before they even open a design program, launch a campaign or write a prompt.

Because marketing has never been easier.

Which is exactly why good thinking has never been more valuable.

Thinking Before Marketing. Always.

The post Marketing Has Never Been Easier. Or Harder. first appeared on Fenix Marketing.

The post Marketing Has Never Been Easier. Or Harder. appeared first on Fenix Marketing.

Michael Chisnall, CEO and Founder of FENIX Marketing says, “being recognised as Newcomer of the Year is no small feat for any agency, it’s a remarkable achievement that the team is proud of. On top of that, bagging two gold’s with Mindpool for our KARAN BEEF – MAKING THE CUT campaign in the Social Media Campaign and Branded Content categories made it a special and memorable evening. Claiming three major awards in big categories, up against the best in the industry only feeds our passion and drive.”

The Assegai Integrated Marketing Awards recognise and honour outstanding achievements in the ever-evolving world of marketing. Special Awards are also given on the night, the Newcomer of the Year Award is eligible for all entries, irrespective of which category the work has been entered as long as it is the agencies first time entering the Assegai Awards.

The reason the campaign, Making The Cut, was a brilliant success was due to the unique concept and well-thought-out brand strategy, with quality content that was shared across multiple digital platforms, showing the audience’s mutual love for comedy, braaiing, and beef. Making The Cut ran across digital and social media platforms and saw 12 much-loved South African celebrities facing BEEF, the KARAN BEEF mascot. Overall, the campaign received 79 million impressions on social media, showing the love South Africans have for comedy.

All 12 episodes were aired on YouTube, Facebook, Instagram, and TikTok every two weeks over seven months. Each episode focused on BEEF ‘roasting’ different celebrities, including Kobus Wiese, Kurt Darren, Desmond Dube, Joey Rasdien, Poppy Ntshongwana, Jack Parow, Refentse Morake, Alvin Bruinders, Minki van der Westhuizen, Naas Botha, Leandi Du Randt, and Schalk Bezuidenhout.

The amazing results achieved during this campaign has again highlighted the value of quality, comedic content created by local brands for South Africans.
Take a look at all the Making The Cut episodes or follow Making The Cut on Instagram or Facebook and TikTok.

The post FENIX Marketing and Mindpool Productions scoop Newcomer Agency of The Year Award, and two golds at 2023 Assegai Awards first appeared on Fenix Marketing.

The post FENIX Marketing and Mindpool Productions scoop Newcomer Agency of The Year Award, and two golds at 2023 Assegai Awards appeared first on Fenix Marketing.

No light. No impressions. Literally powerless.

Like moths to a flame
But we are resilient. And as South Africans, we find a way. We’ve ditched the plug-in screens. Mobile devices are now the primary source of content consumption when the lights go out. If it has a battery and a screen, it has our undivided attention. Google searches go up during loadshedding. YouTube search goes up during loadshedding. The higher the stage, the more we search. Most of us switch over to mobile data or downloaded content if we are wise enough to prepare.

Giving CPR to your CTR
The lights might be off (unpredictably), but our need as marketers to embrace contextual advertising to improve on ROI is (predictably) an opportunity to eliminate wasted media spend while the power goes down (also predictably). Loadshedding has left traditional advertising delivery in the dark. Content cannot be delivered as planned (or as paid for). This has led to a domino effect in the media chain.

Since we can’t see into the future (despite the accuracy of Eskom Se Push), the ask is that our messages, somehow, get to customers on the right screen at the right time with the right message. There is a little light at the end of the fibre tunnel. And there is an opportunity in the face of this dark adversary.

Brands can now run targeted advertising across mobile devices through static, video and audio online platforms, across various suburbs during Loadshedding! Yes finally! It’s what all marketers have been dreaming of. An API that integrates with Eskom Se Push.

(Light bulb moment activated) THINK of the possibilities. As the lights switch off, your predetermined LSM customer gets the perfect message to head to YOUR store (in person or online) to buy YOUR product.

If contextual advertising is a hammer, this is a laser-wielding bond villain. And there is only upside. You are able to eliminate wastage and get accurate returns in your spend by shifting from traditional to targeted locations during loadshedding.

Because of the shift in screen behaviour, there are increased touchpoint opportunities. If it has a screen, if it plays sounds and videos, it becomes a destination: games, social media and native. Tell relevant, creative stories or send contextual messaging that considers precisely what your intended audience will be doing when the lights go out.

With all the hype around contextual advertising – we thought to mention that other contextual triggers also include geolocation, UV rays, pollen count and time of day. Now can you feel those creative juices flowing?
Contact Fenix today to get your brand noticed and see for yourself. Or don’t.

The post Loadshedding shouldn’t mean lights out for targeted ads first appeared on Fenix Marketing.

The post Loadshedding shouldn’t mean lights out for targeted ads appeared first on Fenix Marketing.

Fenix Marketing Director Jenna Chisnall explains: “Online campaigns provide good results and are measurable; although without a clear objective and clearly defined strategy, your campaign can easily go astray wasting time and resources. Understanding the business objectives, target market, digital media mix, a combination of paid and organic content, and measurement of success all contribute to launching a brand campaign successfully online.”

READ MORE: 6 IMPORTANT SOCIAL MEDIA TRENDS FOR 2022

1. Identify Your Business and Marketing Objectives

This is the most important part of any online campaign. Knowing your objective will guide the rest of your brand campaign strategy. And the more defined the goal the better. Saying you want to see a 10% increase in online sales on a month-to-month basis will be a better guide for your campaign over a simple ‘I want more customers’. A clearly defined goal also helps you measure the success of your campaign or adjust your strategy as need be.

Here are seven, common high-level goals for a campaign:

1. Launch a new product
2. Drive sales online
3. Increase customer database
4. Improve the percentage of repeat customers
5. Raise brand awareness

2. Understand Your Target Audience

Knowing your exact target audience empowers you to craft messages that resonate with people who are more likely to buy your brand. Creating buyer personas can help understand your target audience and their purchasing behaviour. You can then develop specific messages that can effectively reach different target audiences. You also need to know what online platforms your target audience is using. Depending on what age group or type of audience you are targeting will impact what platforms to use.

3. Plan for Multiple Touch Points

Synergy is the key to your campaign’s success! When consumers are exposed to multiple touch points and types of media, they are more likely to be positively influenced by your campaign. Using several touch points also helps drive home your campaign’s message. When consumers see your brand on multiple platforms, they are more likely to remember your brand and therefore more likely to buy from you. An additional benefit of using multiple touch points is you can avoid over-saturation of any one media type.

4. Consider Paid and Organic metrics

The paid elements of your campaign such as targeted advertising can be used to help reach your exact target market. The more targeted your campaign the more relevant your brand or product will be to develop hype and grow brand awareness quickly to the right audience. Organic growth and engagement will help your campaign grow beyond your paid content and ensure the longevity of your brand. Identify celebrities or influencers relevant to your brand and your target audience to drive ongoing organic reach and engagement. Having strong organic growth will aid in the overall credibility of your brand, making it more trustworthy to future customers.

5. Set Clear Metrics for Success

Once you have set your overall goal for your online brand campaign, you can focus on setting clear metrics for success. Your goal might be improving by 10% each month, but what does that look like on each platform and a week-to-week basis? By tracking the results of your campaign and knowing what you want to reach over different time intervals, you can optimise and adjust your campaign regularly to ensure the best results in the future.

Looking to get your brand campaign online? Work with a digital marketing company that can develop and run an effective online brand campaign for you: hello@www.fenixmarketing.co.za.za

READ MORE: WHAT IS THE DIGITAL MARKETING MIX?

The post How to Launch a Brand Campaign Online first appeared on Fenix Marketing.

The post How to Launch a Brand Campaign Online appeared first on Fenix Marketing.

READ MORE: 6 IMPORTANT SOCIAL MEDIA TRENDS FOR 2022

But forewarned is forearmed. Earlier this year Instagram announced three major areas they are looking to update, namely:

• The user experience
• Increased focus on Instagram video content
• Security and controls

By understanding these changes, you can ensure your marketing strategy is well-equipped to overcome any challenges that may arise from these changes. Fenix Marketing Director Jenna Chisnall elaborates: “As digital marketers, we are used to the constant evolution of social media platforms, so we make sure our strategies remain flexible. However, recent changes are happening faster as social media platforms face stiff competition for users’ time and attention. Knowing what changes are expected to happen in the future empowers us to create dynamic marketing strategies that can be easily adjusted to new features.”

1. User Experience

The main change to user experience has impacted the Instagram home favourites and following feed views. The Home view is now organised by what Instagram thinks users are interested in. It will also include recommendations for accounts that you might be interested in. The Favourites view will show posts from a list of accounts users do not want to miss posts from. The Following view will be a chronological feed of content from accounts you follow and will not include recommendations. The Favourites view can be used in your favour as you will be able to curate a list of accounts from the leaders in your industry and other thought leaders that can inspire content and new products.

2. Increased Focus on Instagram Video Content

With TikTok taking the social media world by storm, other platforms are now focusing on trying to replicate the success of TikTok by giving video content priority. All videos will now be kept in one place so there is less pressure to optimise different video types. However, it is still important to have a mix of video formats to market effectively.

3. Security and controls

Instagram is trying to give users as much control over their experience on the platform as possible by letting them manage what they see and who sees their information and content. The Take A Break Feature and increased parental controls are aimed at encouraging younger users to be more vigilant about how much time they spend on the app.

There is also a push for more ethical marketing. Posts that break the community guidelines will be deprioritised and be seen by fewer people. One of the newest updates to the platform also empowers users to report posts that include hate speech, bullying, or incitement of violence. This means brands need to pay close attention to the content they are sharing on the platform to avoid being deprioritised by the algorithm or reported by users.

Partner with a digital marketing company that understands how new features and updates to social media will affect your marketing, and who are able to create dynamic marketing strategies that can be easily adjusted to new features. Reach out to Fenix Marketing today: hello@www.fenixmarketing.co.za

READ MORE: MISCONCEPTIONS AROUND DIGITAL MARKETING

The post New Instagram features affecting digital marketing first appeared on Fenix Marketing.

The post New Instagram features affecting digital marketing appeared first on Fenix Marketing.

READ MORE: 6 IMPORTANT SOCIAL MEDIA TRENDS FOR 2022

TikTok enables businesses to build large and loyal communities that are based around their followers. In today’s day and age of disconnection, this ability to connect has become a core focus for consumers. “Consumers want to authentically engage on a deeper level with brands that resonate with them. TikTok not only enables brands to share messages with users, but it also enables users to create content around their favourite brands in a way that has never been seen before. This builds loyal communities and gives consumers the connection to brands they are craving,” explains Fenix Marketing Director Jenna Chisnall. “If you feel that TikTok is too young an audience for your brand, consider this… in 5 years’ time would that audience be your customer? If the answer is yes, then as a business you should consider the platform as another marketing touchpoint,” ends Chisnall.

Businesses should view TikTok as another marketing touchpoint that should have time and resources dedicated to it. Here are 3 reasons your business should be on TikTok.

1. Quickly reach a massive audience

TikTok has an estimated 689 million monthly active users worldwide and has been downloaded over 2 billion times on the App Store and Google Play globally. This puts TikTok ahead of other social media platforms that are more established and have been around for far longer, especially as the platform excels at video content. Being on TikTok gives your business access to this massive international audience. And TikTok’s users are not only teenagers. Roughly 26% of users are between 25 and 44 from varying backgrounds. From dentists to financial advisors, entrepreneurs, and even tradesmen, nearly every industry is on TikTok. Tapping into your specific industry or target audience on TikTok is an opportunity your business is potentially missing out on.

2. Versatile ad formats

TikTok offers businesses five different ad formats on the platform, namely TopView ads, in-feed ads, branded takeover ads, branded hashtag challenges, and branded AR lenses. Having so many different ad formats means you can reach consumers at different touchpoints. For example, TopView ads pop as soon as users open the app, while branded lenses are available for when users want to make videos.

3. Endless influencer possibilities

Any video can go viral overnight, enabling users to gain significant followings quickly. This ability to provide anyone with a large following means businesses have an almost limitless pool of influencers to choose from. Businesses can choose a TikTok creator who fits their marketing needs, specifically the type or groups of people they wish to target in the region they want to target. Leveraging the audience of mid to large creators is a simple yet effective way to build an audience and community on TikTok.

As TikTok continues to gain more traction, it is a platform that businesses large and small should be experimenting on and showcasing their content as a way to convert avid TikTok users into loyal customers.

To get your business on TikTok speak to the team at Fenix Marketing: hello@www.fenixmarketing.co.za.

READ MORE: WHY BUSINESSES SHOULD LEVERAGE SOCIAL MEDIA FOR SUSTAINED GROWTH

The post Reasons to consider TikTok for your business first appeared on Fenix Marketing.

The post Reasons to consider TikTok for your business appeared first on Fenix Marketing.

SEO works by optimising different elements of your website and can seem daunting at first, simply because there are so many elements that need to be audited and put into place for SEO to work effectively.  Identifying certain key phrases that are specific to your business and improving the accessibility of these key phrases within the Google network is only the tip of the iceberg. Fenix Marketing Managing Director Michael Chisnall points out: “More companies are understanding the value of SEO and the credibility and trust factor that it presents while people search for your products and services online. SEO remains part of an always-on digital strategy as it requires thorough auditing, ongoing optimisation, and reporting to ultimately rank the first page.”

Still not convinced, here are our 4 reasons why your business needs an SEO strategy:

1. Drives website traffic

Google and other search engines are used by people who are looking for solutions or answers to their problems. It is important to understand what your target audience is searching for, and how they are wording those queries in a search engine. You can then ensure that you target those key phrases, ensuring your website ranks on the first page of search results to drive traffic to your website.

2. Improve brand visibility and credibility

A very small number of users go beyond the first page of the search results on Google. This also improves your business’s credibility as your website has been recommended to users based on Google’s advanced algorithm. Your website is also seen as more credible by Google as you have taken the time to optimise your website’s content as well and improve the user journey.

3. 24/7 promotion

Organic SEO is always on! A successful SEO strategy will attract your target audience at any time of the day. This is because you have increased visibility when you are ranked higher in search results. As long as your key phrases remain relevant and your website content is up to date, your ranked web pages can continue to drive traffic for many weeks, months, or years to come.

4. Impressive ROI

SEO provides your business with an impressive return on investment (ROI). Leads from SEO have a higher close rate as customers who are acquired from SEO were already looking for a solution when they came across your website. Further, users will trust your website more as Google deems your website credible enough to rank on the first page of search results.

Not sure where to get started on SEO? Reach out to the Fenix Marketing team for a comprehensive SEO strategy today: hello@www.fenixmarketing.co.za.

The post 4 Reasons Why Your Business Needs an SEO Strategy first appeared on Fenix Marketing.

The post 4 Reasons Why Your Business Needs an SEO Strategy appeared first on Fenix Marketing.

READ MORE: SOCIAL MEDIA BEST PRACTICES: A CHEAT SHEET FOR BUSINESSES

Focusing on product, price, place and, promotion is still important to any marketing campaign, however, marketers now also need to utilise technology to foster personalised experiences. Fenix Marketing Director Jenna Chisnall explains: “Digital consumption is on the rise, where consumers are researching, browsing, and shopping via social media and online platforms, making digital channels critical in the decision making and purchasing process. Consumers will use social media to gauge the authenticity of a business, research products, and so much more. It is key that marketers understand their marketing 4Ps in order for the 4Ps of digital marketing to work together in achieving the overall marketing objective.”

With digital marketing, brands need to look at the 4Ps of digital marketing, process, people, platform, and performance to help them meet consumers’ needs and customise messaging for audiences who are demanding increasing personalisation.

1. Platforms

Choose the right digital platform for your business. With so many platforms available it can be hard to make the right choice. Your service, product, target market, availability, and more will dictate which platforms you choose to market your company. A bad platform fit can cause more harm to your brand than good. If your brand is focused on selling to professionals and industry, you will use different platforms than a company selling personal care products.

2. Process

In the digital marketing mix, the process defines the needed procedures, and their optimisation, for the delivery of products online. Simply put, it is what tasks are necessary for a product to provide its core experience for its users. The better the processes that are in place the more ready brands will be to deliver to consumers. By documenting every action taken you will have a better understanding of the health of your business through the online marketing perspective.

3. People

People remain the cornerstone of any digital marketing mix as they are needed to help disseminate the values of a brand online. Many consumers will look at how employees talk about their company online, interact with them on social media, or how well they live up to the values of the company in their personal life. Too many times the actions of an employee taken privately will tarnish a brand’s reputation.

Employees are also important for maintaining customer satisfaction and running support services. Consumers are increasingly demanding to get support from people rather than bots, and these interactions can make or break companies.

4. Performance

Understanding how well or badly your campaign has performed ensures you can continue to improve your marketing efforts and build closer relationships with clients. Gathering data from the platforms you have decided to use will give you insights into customer behaviour, conversion rates, engagement, loyalty, amongst others. You can then leverage this data to personalise marketing campaigns to specific target audiences.

Not sure how to adapt your digital marketing campaigns to suit the evolving needs of consumers? We can help! At Fenix Marketing we have extensive experience in marketing and specialise in every aspect of digital marketing, from choosing your platform to reporting back on performance. Reach out to our dedicated team today: hello@www.fenixmarketing.co.za

READ MORE: WHY BUSINESSES SHOULD LEVERAGE SOCIAL MEDIA FOR SUSTAINED GROWTH

The post What is the Digital Marketing Mix? first appeared on Fenix Marketing.

The post What is the Digital Marketing Mix? appeared first on Fenix Marketing.

READ MORE: MISCONCEPTIONS AROUND DIGITAL MARKETING

1. Greater eCommerce Focus

The growing need for retailers to connect with customers online in the face on the pandemic means eCommerce remains the number one focus for Facebook and Instagram. In-stream shopping has become a key element of Facebook and 2022 will see more shoppable posts, streamlined payment processes, improved product discovery, and even live stream shopping added to the platform.

Instagram will seek to make in app shopping more of a habit for users and is working on object identification tools that will make identifying objects in photos and videos easier. This will help guide users to buying the identified products. Similar to Facebook there will be more shopping options tested such as product discovery panels, advanced product search by image, as well as live shopping.

2. Algorithm Changes

The publicity around the negative impact of Facebook means that Meta will seek to make efforts to offset this perception. One crucial way Facebook is seeking to change these negative perceptions is by experimenting with changes to their algorithms, and potentially even allowing users to ‘turn off’ the algorithm for their feed.

3. Digital Identity

Facebook has been moving towards the ‘metaverse’ for the last few years by providing virtual reality (VR) features for users. In 2022 this is expected to continue with Meta introducing new features or improving existing capabilities to allow users and brands to build a bridge between their Facebook profile and their ‘metaverse’ presence. This means things like digital avatars and avatar creation tools will become increasingly available and will be a valuable tool for brands to use to connect with users across Meta’s platforms.

4. Changes to Advertising

Facebook will increasingly ask brands to depend on its machine learning for ads, especially for ad spend. There will be a push towards longer advertising campaigns as Facebook works to build systems that will help brands maintain the effectiveness of their ads and effectively reach users on the platform.

5. Variable Focus

Video is becoming increasingly important as apps such as TikTok have dominated and exposed users desire for video content. Instagram has already introduced new functionality such as Reels to try and compete with other video apps. As Reels is the fastest growing element on Instagram the platform will potentially start giving people the option to choose a Stories/Reels home screen before moving away from the traditional image focused feed altogether. Images will still be able to be posted, but they will just be shared to Stories instead and will remain on the feed by default.

6. Online Events

As more people work from home, social media platforms such as LinkedIn are critical to facilitating live stream events. During the pandemic, LinkedIn become a large facilitator of live-stream events. Even as events are shifting back towards in-person meet ups, LinkedIn will look to become a partner for digital tie-ins. This way companies can reach a larger, digital audience without having to create a dedicated website for the event.

At Fenix Marketing we are always on the lookout for the latest trends to adapt our clients’ strategy and optimise campaign performance. Contact us today about staying on top of social media trends for your business: www.fenixmarketing.co.za.

The post 6 Important Social Media Trends For 2022 first appeared on Fenix Marketing.

The post 6 Important Social Media Trends For 2022 appeared first on Fenix Marketing.

READ MORE: HOW DO BUSINESSES MAINTAIN BRAND LOYALTY AND TRUST DURING TIMES OF UNCERTAINTY

In South Africa, 94.5% of people use Google as their main search engine according to StatCounter.  With so many people using Google daily, it is critical for businesses to be easily accessible and highly visible on Google in order to capture the interest of consumers. Fenix Marketing, CEO Michael Chisnall explains: “Having an amazing website without Google is like having a sportscar without fuel – it is good to look at but no one else is going to see it. If people cannot easily find you on Google, you are potentially missing out on significant sales.”

Create Brand Awareness

Any business knows that brand awareness is extremely important. If your brand is not known and trusted, consumers are less likely to buy from you. Google can help grow brand awareness in different ways. Google Ad Words are key in capturing search intent customers, while Display Campaigns will get your company in front of targeted consumers. Google Ads can almost immediately start reaching consumers once set up, and research shows that Google Ads can enhance brand awareness by roughly 80%.

Drive sales
Google is highly effective in driving sales of services and products. Users that click on Google Ads are at least 50% more likely to buy a product or service than if they just see your page or search listing. Display campaigns use engaging ads in different formats on different websites and mobile apps on the Google Display Network. Remarketing campaigns allow you to ‘follow’ users across the internet, keeping you top of mind, and driving traffic back to site.

eCommerce synergy

Google Shopper ads are a highly effective way to drive product sales as these adverts show consumers more information about your products including a price and a picture. As a result, users who click on Shopper Ads have a stronger intent to buy than with traditional text adverts. Shopper Ads are highly effective, they drive 76% of retail search spend and generate 85% of all clicks on Google Ads or Google Shopping campaigns.

Analytics drives insight

Google Analytics tracks and reports website traffic, allowing you to measure your advertising ROI as well as social networking sites and applications. This insight into user activity on your website helps you to optimise your business offering and advertising campaigns, with measured results.

When done right – Google can have a significant impact on your business. Speak to our team today about getting started on an engaging, targeted, measured, and effective Google campaign: www.fenixmarketing.co.za.

READ MORE: REASONS TO USE GOOGLE ADS TO DRIVE WEBSITE TRAFFIC

The post Use Google to drive sales and grow brand awareness first appeared on Fenix Marketing.

The post Use Google to drive sales and grow brand awareness appeared first on Fenix Marketing.