A 2020 report showed that there are 4.5 billion internet users and 3.8 billion people on social media worldwide. Do you know how to reach them? And has your digital marketing strategy considered user behaviour? How can global statistics help you refine your strategy? Our 2020 Digital Marketing Recap will give you a rundown of […]
This year saw a massive shift to digital and by all accounts, this will continue into next year. Our 2021 marketing trends forecast considers the potential of co-marketing, heightened digital interaction, the importance of video in your content, virtual experiential marketing and marketing in Africa. Here’s what you can expect to see. READ MORE: PR […]
Are you experiencing a disconnect between your solutions offering and your market? Far too often companies who specialise in technical products or services get trapped in complicated jargon. They also find it tough to articulate the distinctive message that makes their brand appeal to its market. Effective copywriting can be difficult to get right, but […]
PR is one of the strongest supporting functions to Digital Marketing. The shift from traditional advertising modes – like print media and TV – to digital platforms has changed the landscape to be more collaborative. So if you’re looking at (re)launching your brand, introducing a new product, or repositioning yourself in the market, you should […]
Brand repositioning is sometimes an essential step in keeping up with consumer wants, needs, and ever-changing buying patterns. Moreover, many enterprises have had to pivot their offering in the wake of the coronavirus pandemic as a means to stay afloat. These brands will need repositioning in order to keep their messaging consistent with their new […]
Social media is one of the most powerful tools for digital marketers and businesses alike. Through effective use of social media, businesses can easily communicate their brand offering, signify their relevance in the market, drive sales, and obtain a competitive edge over similar enterprises. Effective marketing is critical for sustained growth and the future of […]
Marketing is essential to reach your target audience, to promote new products and services, and to grow your customer base. This, in time, will ultimately boost your sales. Without Marketing, companies will struggle to grow. A comprehensive marketing budget is key to your success. Here’s what you need to know. READ MORE: Why Businesses Should Leverage […]
Now, the media mix has been shaken up! Tech has spear-headed digital marketing to take up more ad spend in the media mix. Simply put, a media mix is the combination of communication channels your business can use to meet its marketing objectives. So how should you adapt? READ MORE: How to develop a Marketing Budget […]
When the implications of the Covid-19 pandemic first became clear, businesses scrambled. Now that we have a clearer picture of the ‘new normal’, it’s business as usual. During this time of lockdown most businesses had to pivot their core offerings, restructuring their operations and how they go to market. Whether Big or Small, many are […]
No historical changes can compare to the impact that Covid-19 has had on business when it comes to digital transformation. Most of all, we have witnessed huge online usage surges due to social distancing. But how do you make sense of these and navigate these strange times? In short: strategy. READ MORE: Why Businesses Should Leverage […]